Monday, December 8, 2008

Poster

View here

Wednesday, November 5, 2008

Trends in 2008-2009

1- Sheer genius:
- Sheer black tights have emerged as a key trend for winter at -Appearing alongside black opaques in a deliciously shiny, glossy style



2- Step into a world of color
-Bright colors are also a key theme for legs this Autumn/Winter -sheer colored tights -bright opaque colors
-muted brights
-a pair of colored tight is this seasons must have wardrobe accessory



3- Patterns to turn heads
-Patterned tights being shown on the catwalk this season (more outrageous the better) - little polka dots, swirly patterns and leafy designs.
-Pretty embellishments
- sequins sewed on to knees and down calves
-python print tights
-leopard prints
-flamingo prints



4- Add a splash of burgundy
-Burgundy and maroon are the new charcoal grey
-Chocolate brown also makes a comeback
-Grey isn't over, it's still with us in a paler more silvery shade



5- Net yourself a new look
-The Goth trends
-Lacy fishnet tights are going to be huge this season



2008



- This year's jewelry, fashion and lifestyle product winner: -the bandee - a simple yet convincing solution for carrying small everyday items - As a multi functional sash it holds: -mobile phones -i-pods, keys -money -and all those things which otherwise fill up pockets or get lost in handbags -bandee:s come in a huge variety of colors and designs to suit pretty much all tastes.



Keyboard 8 Ring; -Manuel Bozzi takes daily technology in the luxury boutiques setting real keys from PC keyboards on a solid sterling silver ring. -Manuel treats the keys like precious gems, recreating a sober and elegant silver-tech mix -The result is "Keyboard 8 Ring" an ironic and elegant jewel characterized by alternative and original mix with a singular claim "technology for daily luxury", perfect for a modern look, non-conformist but always classy and incredibly elegant.



Original Shutter Shades Sunglasses Make the Scene
Accessorize your face in '08 with the hottest new "it" item to hit the clubs and beaches...



Shutter Shades recently lifted the curtains on 2008's freshest new "facial accessory" at the latest Project trade show in Las Vegas. Their U.S. launch was an absolute smash hit with show goers literally scratching, kicking and biting to snatch up a pair. Celebrities from Snoop Dog to Lil' John to Paris Hilton all spotted the shades while walking the trade show floor and had to grab a pair for themselves.



Resource: http://www.fashiontrendsetter.com/





Color Trends 1978-2009

Color Trends for 1978-2006


1984:
Black and Other Neutrals: Black was a popular color in the workplace because of the seriousness and powerful perception it gives off. With women becoming more prominent in the workplace, black and other neutrals were used a lot more often. Black has always been a staple in the wardrobe. Yet, in 1984, it seemed to come alive in all the designers’ shows. For nighttime, black was often paired with bright colors or metallic accents to make it pop.

Fall’s Palette of Neutrals: The May 1984 issue of Vogue forecasted the many different neutrals that were to be used in the fall designs or that year. The palette ranged from creamy beiges to darker browns. Ivory and different whites were also proposed to be big. Colors like grey and navy were going to be present but not as big as the previous colors.

Day-Glo/Neon Colors: Along with the new prominence in the workplace, women gained more confidence. Thus, when designers started to splash neon colors onto the runway, women were definitely ready for it. The neon trend was more popular in the younger generations. These Day-Glo colors, such as furious fuchsia and lightening yellow were adopted by Jean-Paul Gaultier and others.

Primary Colors: Colors such as red, blue, and yellow were extremely popular in the earlier 80’s. When 1984 rolled around, these colors were kind of mutated to become brighter and more like the neon colors discussed before. “Real red” was used a lot in evening wear. Red has the property of appearing nearer than it actually is; thus, it is the first color we see. Red is the color worn by women who want to get noticed and have bold confidence, which describes the new women of the 80’s.

Rich/Deep Colors: Colors such as deep bottle green, cranberry red, and wine were extremely popular as accents for fall 1984. These colors perfectly accented the palette of neutrals discussed before. These colors were also prominent in evening wear worn by women. These colors look luxurious and wealthy, which is what women desired.


1994:
-mild purple and medium blue.
-blues and gray create a dark, conservative look.
-peach, orange, yellow, and dusky purple.
-black
-purples
-wine reds
-forest or hunter greens
-different shades of browns (nude/neutral colors that were reflected within the shifting trends in make-up)
-dull grays



1998:


The seasonal colors are represented by a palette that has moved from predominantly cool colors to warm, seasonal ones. The five color groups are Poolside, Spa, Reef, Ruins and Cafe. Fabrics consisted of Poetry, Beyond the Rules, Pure -N-Simple, the Next Wave, and High Energy; all of which were types of fabrics used to get a response from the crowd during fashion week.


Calvin Klein's Seventh Avenue Showroom displayed many variable colors for the season. Royal blue, dark purple, grey (fashion's favorite color of the year), black, brown, aqua, and silver were among the many colors that he portrayed. The article states that although grey is chic, it doesn't compliment skin tones. Klein used grey for his swimsuit collection that he walked down the runway for 1999.


2000:



A Palette inspired by:



-Nature



-Importance of warm neutrals



-Weathered and darker earth tones



-Delicate eggshell and blush red.
Spring/Summer 2000:



ApparelApparel A Palette inspired by:



-Delicate-Modern Nature



-Hippy De-luxe



-Sundrenched



-Mysterious
Intimates 2000:



A Palette inspired by:



-Lightness-Sunburnt



-Elements



-Vibrant



-Sultry


2006:
• Teal blue/green hues are fresh• Soft blackened greens are really important• Blue cast reds and pinks replace yellow as key highlight colors• Purple, mauve and berry-toned browns• Warm browns, rusts and glowing amber tones• Cool taupey browns• Charcoal black and off-white rather than graphic black and optic white


• Neutrals and whites are tinged with color.• Colored darks replace black.• Grey tones have become more important, with browns moving to lighter and more neutral shades for summer.• Yellow ranges from warm and sunny shades to fresh and citrus.• Greens are fresh and minty.• Greens and blues merge to create an important level of petrol, teals and aqua.• Purple, pink and berry tones continue to grow in importance.• Pink and red merge with orange, resulting in a level of coral, copper and fresh peach tones


• True winter neutrals, in particular white, refresh and cool the palette.• Tinted greys grow in importance. Black is deepest charcoal rather than true black.• Browns are important, from rich tan to maple and dark peat.• Brown influences yellow and green, creating subtle golden and olive tones.• Greens are softer, affected either by the warmth of brown or the coolness of blue.• Saturated blues grow in importance from teal to violet.• Tonal berry and peach and copper tones continue and have a dusty softness.


2009:


TOMORROWLAND
ColorsAn urban mood, in pale, bleached and artificial colors, teamed with the softness of grey-cast neutrals, and crossed by grating flashy colors.


IN PROCESS
ColorsGrey-cast neutrals, cement, clay, recycled paper, slate or metal powder. Medium shades set off by a white accent, contrasted with earthy darks.


POWER FULL
ColorsMysterious and night-time shadows and austere faux blacks that catch the light are enriched by shimmering glints and livened up by vivid accents of electric light.


ELECTROCHOC
ColorsSaturated brights, sulphur, electric blue, flashy orange, purple pink to twist with color ed greys and classics. To wear in pop or cubist style color blocks.





Resource: http://www.fashiontrendsetter.com/

Forecasting Trends

Spring/Summer 2009





Men's accessories


Straw hat with ribbon. Bow tie. Printed floppy bow-style tie. Acid drop sneakers.


Keffiyeh scarf in organic cotton. Explorer travel bag or tote bag in leather and canvas or leather and string. Luxury raw leather back pack. Rustic techno sandal. Raw leather gladiator sandals.


Cuff links. Braces for slim jeans. Maxi tote in anodized leather. Mercurized-look oxfords. Metallic leather, canvas and rubber sneakers.


Printed bandanna and sun hat. Printed maxi tote. "Frogman" leggings, color ed or printed oxfords, canvas and leather sneakers with day-glo accent.





Menswear


- Cropped and skimpy jacket. Shirt jacket. Blouson with bib-front like a shirt.- Pleated slacks. Slim accordion or peg-top jeans. Slender bermuda-slacks.- Shirt with details, bib-front, bows, flounces, fabric patchwork. Shirt with puffed sleeves.- Slim polo to layer over T-shirt or shirt. Printed V-neck sweater.


- Boxy windbreaker blouson. Futuristic square jacket. Easy chic or casual denim vest.- Pleated high-waist slacks. Neo-work pants. Vintage leather bermudas.- Lab smock style back-buttoning shift shirt.- T-shirt to layer with multi-layered neckline effect. Sweat and cardigan with rolled edges.- Details: Velcro closings, webbing, adjustable tabs.


- Chic and climatic maxi windbreaker. Shirtweight perfecto jacket. Multi-pocket city over jacket.- Tarred denim slacks. Loose urban bermudas. Chic jogging pants with shiny flat lock. Multi-seamed sport inspired pants.- Sexy shiny shirt. Shirt with French cuffs.- Ultra-supple zip-front sweat with contrasting yoke. Silky jersey tank. Satin edged cardigan.


- Cropped boxy riding coat. Oversize cotton trench and overcoat. Chic sport blouson with yoke and play of colors. Unlined broad-shouldered jacket.- Slim cropped knee-length slacks. Ankle-length peg-top pants. Color ed or printed jeans.- Color block shirt.- Fun screen printed T-shirt. K-way style sweat. Sweat with printed lining.- V-neck sweater with or without sleeves in color block cotton/silk.



Resource: http://www.fashiontrendsetter.com/content/color_trends.html

Color forecasts

"- Female-ism celebrates women as being relevant, positive and beautiful through its use of medium pastels with a tinge of retro glamour.


- Influenced by modern art and architecture, Classic-ism is almost devoid of color except for one medium blue accent. The palette emphasizes a feeling of restraint and austerity.


- With its tart, bold and gregarious colors, Independent-ism is geared toward creative artisans who are unafraid of true originality.


- The range of deep, dark shades of reddish blues and brown in Today-ism provides a proper balance to other more aggressive and colorful ranges.


- Rejecting rationality and uniformity, Absurd-ism allows colors to be libertarian and focuses on the challenge of combining the disproportionate.


- A carnal inspiration and desire for experimentation is the backdrop for Fetish-ism. The colors captivate and seduce to elicit an attitude of freedom.


- Surreal-ism plays with scale, combination and expectation to create unexpected, and even strange, creations."





The color forecast for Summer 2009 is focusing on independence, freedom, and individuality. The Spring 2009 color palette portrays a hestitant optimism with Fushia Red, Palace Blue, and Super Lemon being vibrant colors, but the other 7 colors are more muted. I think that because Obama is the new president, I think that people will embrace the optimistic colors. However, because our economy isn't going to suddenly pull out of the recession, the conservative colors will reflect their attitude. Also, in the 90's when Clinton was elected after a Republican president, the colors went more neutral, dispite the fact the economy climbed. So the question remains, will the next couple years follow the boom of the 80's or the 90's?





Fall/Winter 2009/2010 focuses on the green range.

"--Seizing on color as a power source to jolt colorful tensions.--Maintaining equal pressure on liveliness and neutrality and encouraging luminosity.--Heightening intensity, and circulating energy in a positive, rippling or alternating current."






Resources: http://www.dexigner.com/design_news/pantone-view-colour-planner-for-summer-2009.html

http://www.fashiontrendsetter.com/content/fashion_events/premiere_vision/Premiere-Vision-Color-Trends-AW-09-10.html

Monday, November 3, 2008

Survey responses

1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?backpack, books,keys,laptop,mp3 player and school stuff

2. Do you feel that it would be useful to have a bag to carry these items?1 bag to hold em all, yes

3. How often do you use a backpack or laptop carrying case?a. Essentially whenever I leave the house/apt/dorm

4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityfunctionality, price, size, comfort, quality, material, size, functionality

5. Do you consider bags “girly”? Why or why not?depends on their purpose id imagine. laptop bags are fine however if the same bag is used for something other than a laptop/accessories i would imagine it to be alot more girly than normal.

6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowblack,blue,grey,green,brown,white,kaki,yellow,red,orange

7. Do have any suggestions for a bag that you would be excited to own?nothing that isnt already out there, just cheaper

8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $2525,50, anything more than that no.



AMT 314 Bag Survey

1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)? My laptop

2. Do you feel that it would be useful to have a bag to carry these items?Very much so.

3. How often do you use a backpack or laptop carrying case? a. Essentially whenever I leave the house/apt/dormb. Dailyc. Weeklyd. OccassionallyMy answer would be B.

4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityJust the way it's listed would be the way I would rank it.

5. Do you consider bags “girly”? Why or why not?Depends on the design of the bag and the color. Some look masculine, some look feminine.

6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowWell, blue is my favorite color, but it would come in 3rd or 4th, but the rest of the colors could stay in the ranking they are in.

7. Do have any suggestions for a bag that you would be excited to own?If the first bag was in the colors of crimson and gray.

8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25Well, the 25-180 dollar range sounds reasonable....the 1,200 dollar sounds way out of my league. I'll have to rank the bags individually.



1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?Phone, Wallet, Keys

2. Do you feel that it would be useful to have a bag to carry these items?No

3. How often do you use a backpack or laptop carrying case?a. Essentially whenever I leave the house/apt/dormb. Dailyc. Weeklyd. Occassionallyd

4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityqualityfunctionalitymaterialcomfortcolorsizedesign featuresprice

5. Do you consider bags “girly”? Why or why not?not in and of themselves. take messenger bags for example. a good rugged looking messenger bag is very non girly.

6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowblack, green, gray, khaki, white, then all the others

7. Do have any suggestions for a bag that you would be excited to own?i dont think id ever be excited to own a bag. but a good leather messenger bag cant be beat.

8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25 1200 1 180 10 120 9 100 8 80 5 50 1 25 1



1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?Keys, wallet, cell phone. Usually laptop, Bible, books.

2. Do you feel that it would be useful to have a bag to carry these items?I wouldn’t trust myself to keep keys or wallet anywhere but pockets. For the phone, it would be nice, since it’s too big to fit in my pocket. Definitely for books.

3. How often do you use a backpack or laptop carrying case?a. Essentially whenever I leave the house/apt/dormb. Dailyc. Weeklyd. Occassionally(b)

4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityFunctionality, color, design features, price, comfort, size, material, quality.

5. Do you consider bags “girly”? Why or why not?Hm, well, bags are certainly a convenient invention without which it would be rather difficult to carry around things. So inherently, no, I don’t have a bias toward bags. As far as small carrying bags besides backpacks, my initial thought was “yes,” because I associate that with a purse (which certainly has a “girly” association). But then I wouldn’t include briefcases in that, or laptop carrying cases, or camera cases, or hiking “fanny packs.” (Random anecdote, my mom has used one of those as a purse for the longest time, although Grandma bought her a normal purse as a not-so-subtle hint. Now I think she kindof uses both.) Anyways, then I that realize my Spanish teacher has a carrying bag (strap around the shoulder, hangs to the side, good for lots of papers) that has never struck me as girly. So I guess it matters on whether it’s girly-looking or not, which is of course completely subjective. I suppose, for me, a guy’s bag is probably more in danger of being girly-looking if it's small / handheld / brightly-colored.

6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowGreen, red, blue, grey, black, brown, white, orange, kaki, yellow(These are in terms of what *I* would wear. Also definitely thinking in terms of shirts here. As far as pants go, blue-brown-grey-black for jeans, and black-brown-kaki-white-grey for slacks.)

7. Do have any suggestions for a bag that you would be excited to own? Something with a special camera pocket would be cool. Water-resistance would be pretty important. Ooo! Howabout a GPS transmitter, so that if I forget it somewhere I could go to a computer, log on to a slick web application, and find its exact location superimposed on a satellite image. I suppose there could be privacy concerns associated with that, but I’m sure it could be secured somehow…. (I tend to lose things, you see.)

8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25First one (black with a vertical stripe): 7, $80Second one (brown/rose color): 1, $180Third one (blue & shiny): 1, $120Fourth (brown leather): 6, $100Fifth (with the map): 8, $50Sixth (grey): 3, $25Last one: 3, $1200



1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)? Wallet, keys (sometimes several rings), phone, knife or leathermen. During schools I carry books and laptop.

2. Do you feel that it would be useful to have a bag to carry these items? Definitely

3. How often do you use a backpack or laptop carrying case? (during school) aa. Essentially whenever I leave the house/apt/dormb. Dailyc. Weeklyd. Occassionally

4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityComfort, material, functionality, quality, size, design features, color

5. Do you consider bags “girly”? Why or why not?No, for a little history lesson. Messengers, carriers, heralds and other such MEN in armies and countries carried messenger bags(hence the title of the bag) and these were some very gutsy guys. Riding into enemy camps and other extremely dangerous situations. Do you see hello kitty anywhere on these things? I thought not. If bags weren't too girly for a guy wearing a wig than not for me either.

6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowBlue, Brown, Green, white, black, etc

7. Do have any suggestions for a bag that you would be excited to own?Something that is tough and durable. Simple but effective. If it could have one big pocket for laptop, books, etc but have a divider in the middle to help keep laptop and books seperated and slightly organized. 'twould be amazing.

8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25*note: there are 10 numbers and 7 bags. Maybe you should take math??**P.S. I am full-heartedly jokingThese are just from the top bag downBrown leather bag on top - 10light tan/khaki - 3Grey pleather - 2light brown professor - 8way-too-packed adventurer - 4grey plaid or striped(can't see) puma - 5brown...thing - 1



1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?Phone, wallet, keys

2. Do you feel that it would be useful to have a bag to carry these items?No, pockets do just fine

3. How often do you use a backpack or laptop carrying case?a. Essentially whenever I leave the house/apt/dormb. Dailyc. Weeklyd. OccassionallyWhen I was in school more on a daily basis, now almost never except while romping in the woods for extended periods of time

4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityFunctionality, quality, price, comfort, size, design features, material, color.

5. Do you consider bags “girly”? Why or why not?Yes I do. The necessity of carrying a bag is in direct opposition to one of the primary aspects of manly-hood, that being the minimalist nature. It is an inherent part of being a man to be able to function without the creature comforts that are so present in todays society. If it doesn't serve some sort of constructive and necessary purpose, then don't carry it. For example things often found in a womans purse or bag might include chap stick, lotion, makeup, combs and brushes, mints/gum, and the list goes on. While all of these things are enjoyable and can serve a purpose, none are necessary. Most men (excepting some of the inner-city/capitol hill Seattle type) are content having hands that are not silky smooth and hair that is not perfectly kept. Many may think of this as a foolish form of pride, but in reality it is practice for times when survival may depend on being resourceful with what you have on your person and not what you have been hulking along in your over sized man purse for years of back problem inducing agony. In short, if you are not going on some sort of outing into very inhospitable terrain for an extended period of time anyone with a Y chromosome should be able to tough out whatever lack of comfort they are experiencing and be a man.

6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowGreen, brown, black, grey, kaki, blue, white, red, orange, yellow

7. Do have any suggestions for a bag that you would be excited to own?Umm, I don't know if you could really do anything to make me excited to own a bag. I guess that I am really not the best person for this sort of survey. Maybe if it was full of raw meat, or beer, or something equally manly.

8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25Bag 12 (racing stripe = pug ugly)$80 (if real leather)Bag 21 (or 0 if that is allowed)$25Bag 31$100Bag 44 (natural leather look is always best)$100Bag 53$50Bag 61$25Bag 71 (way to feminine looking)$1200 (looks like something that is fashionable in europe and therefore way over priced)



1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?I usually have a notebook, calculator, three or four pens, mechanical pencil, glasses case, iPod, keys, at least one textbook, dance/workout clothes, eye drops, a ruler, a knife, gloves, wallet, cell phone, water bottle, and enough food to get me through the day.

2. Do you feel that it would be useful to have a bag to carry these items?Yes. Pretty much all of those go into my backpack.

3. How often do you use a backpack or laptop carrying case?a. Essentially whenever I leave the house/apt/dorm

4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityFunctionality, comfort, quality, price, color, design features, size, material.

5. Do you consider bags “girly”? Why or why not?No, I think that they are have a certain element of urbanality and hipness that makes them quite appealing. My main issue with them is that they mess up the equilibrium of your back by throwing off the balance and putting an excess amount of weight on one shoulder. Oh, and I have too much crap to carry around.

6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, khaki, red, yellowBlack, grey, blue, white, green, red, khaki, yellow, orange.

7. Do have any suggestions for a bag that you would be excited to own?No, since I don't think it is possible to remedy both of my main problems with them.

8. Rate each of the following bags individually on a scale from 1-10 (1 = unlikely to purchase, 10 = likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25For some reason, I'm not able to copy the photos, so I'll just rate them in the order they appear.7, $502, $1004, $258, $1806, $1209, $803, $1200



1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?Keys, wallet, cellphone, at least 5 books and scattered papers.

2. Do you feel that it would be useful to have a bag to carry these items?It is. I use a backpack currently. No offense, but I think it is more useful for my occupation as a student on the go than a "man-bag". But I hope your man-bags are succesful!

3. How often do you use a backpack or laptop carrying case?b. Daily

4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityChris's Order of importance: Functionality, quality, price, material and color, size, features, comfort.

5. Do you consider bags “girly”? Why or why not?Within the context of school, I tend to find them "girly" simply because it is mainly girls who use them. However, post-school within the career field I will certainly use a side bag or brief case rather than a back-pack.

6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, khaki, red, yellowBlack, White, Blue, Khaki, Grey, Green, Brown, Yellow, Red, Orange

7. Do have any suggestions for a bag that you would be excited to own?That first bag image you have listed is the only one I would consider buying.

8. Rate each of the following bags individually on a scale from 1-10 (1 = unlikely to purchase, 10 = likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $251) 7, $802) 1, $253) 2, $504) 5, $1,2005) 3, $1206) 1, $1007) 4, $180



1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?keys phone wallet

2. Do you feel that it would be useful to have a bag to carry these items?no not really

3. How often do you use a backpack or laptop carrying case?b. Dailyonly when i go to class

4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalitycomfort, price, size, material, color, design features

5. Do you consider bags “girly”? Why or why not?yes i can't think of one way to hold a bag or purse that doesn't make me look feminine

6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, khaki, red, yellowblack, blue, grey, brown green, khaki, red, yellow, white, orange

7. Do have any suggestions for a bag that you would be excited to own?no

8. Rate each of the following bags individually on a scale from 1-10 (1 = unlikely to purchase, 10 = likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $257-1001- 251-801- 1805- 501- 1201 -1,200



1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?- I carry keys, wallet, cell phone with me. Laptop is a common accessory. Bible.

2. Do you feel that it would be useful to have a bag to carry these items?- I use my backpack to do that at the moment, so I suppose that would be a yes.

3. How often do you use a backpack or laptop carrying case?b. Daily

4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionality- comfort, design features, functionality, material, quality, price, size, color

5. Do you consider bags “girly”? Why or why not?- Depends on the bag.

6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, khaki, red, yellow- black, grey, khaki, white, green, orange, blue, brown, red, yellow

7. Do have any suggestions for a bag that you would be excited to own?- the free kind

8. I don't think I'm qualified to answer these questions :)



1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?All the time - wallet, keys, cellphone, Bible, hat this time of year, Very frequently - laptop, and accessories such as laptop cord, mouse, usb drive, pens, planner, large notebook, calculator, few loose papers, short connection cables.

2. Do you feel that it would be useful to have a bag to carry these items?Yes I currently use a messenger bag

3. How often do you use a backpack or laptop carrying case?every day

4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityummm funcionality, design features, price, comfort, quality, material, color

5. Do you consider bags “girly”? Why or why not?it depends a lot on the bag and what is carried inside, but no not really.

6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, khaki, red, yellowBlack, Brown, orange, red, grey, green, yellow, khaki, blue

7. Do have any suggestions for a bag that you would be excited to own?hmm I'd like a compact bag yet able to carry what I need to. Professional looking with clean lines. Preferably dark so as not show as much dirt or wear. On materiality... Matte finishes are good.

8. Rate each of the following bags individually on a scale from 1-10 (1 = unlikely to purchase, 10 = likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $251) 6, $1202) 4, $1003) 2, $1,2004) 7, $1805) 3, $506) 2, $257) 1, $80



1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?
1-2 binders of the 1" thick variety
0-1 textbook (10"x12"x2")
0-1 Laptop (10"x13"x2")
Loose papers that must be kept flat (I've devised a cardboard folder to accommodate this.)
3x5 index cards (same size/dimensions as a palm pilot gizmo)
3 pens, 2 mechanical pencils
1 large calculator
Rarely:
iPod
Not in bag:
Phone
2. Do you feel that it would be useful to have a bag to carry these items?
Almost always. Class, church, coffee shops, the Rock... everywhere I go I generally like to have a few things along.
3. How often do you use a backpack or laptop carrying case?
a. Essentially whenever I leave the house/apt/dorm
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionality
5. Do you consider bags “girly”? Why or why not?
Pink websites are indeed girly. Bags in general are not.
It can't be too small (fanny pack, anyone?)
It can't be to big (who's ready for hockey?)
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellow
I'm disobeying. I'm pairing colors because it's more fun for me.
~brown/green (this is most of my wardrobe)
~black/orange (this is my new favorite combination)
~brown/orange
~black/grey (I've read that in web design, less is more and it's easy on the eyes to choose colors that are similar but just different enough.)
~blue (boo. unless it's dark blue)
~kHaki, white, and yellow are nice but too light for a cloth bag without it looking terribly dirty.
7. Do have any suggestions for a bag that you would be excited to own?
Simplicity. In both appearance and design. Fewer pockets that serve multiple purposes instead of compartmentalizing for everything.
Durability. Brenthaven and Timbuk2 are two favorites, here. Both are too expensive for me, but I like what they do... beefy zippers, thick nylon (or hemp), strong clasps, and wide shoulder straps.
8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices:
The top two are far and away my favorites.
$100
8
Like: size, shape, colors, fold-over flap & its length, wide shoulder strap, stripe (Subtle accent.)
Dislike: material, distressed appearance, metal w/ plastic (The clasp is plastic, while the shoulder strap is attached with a metal ring. Pick one material and stick with it.)
$50
9
Like: material, shape, size, fold over flap, simplicity of appearance.
Dislike: color (Too light. It'll soil easily.), clasp folding under will hit the ground, zipper along top is unnecessary.
$180
1
Dislike: material, sheen, dimensions, metal accents, shoulder pad.
$72 ($80)
3
Like: clean appearance,
Dislike: material, thin shoulder strap, short fold-over flap won't cover top if bag fills up, dual clasp is a hassle, buckle style is cumbersome, I don't need a book about Miami.
$120 (overpriced gov't gear)
Over-compartmentalized for normal people. It's like having individual velcro pockets for each paper clip.
I switched to internal frame hiking backpacks because pockets like these have a tendency to bounce or sag. Define your boundaries and work within them. Pockets protruding look like zits.
$25
Like: simple, subtly accented
Dislike: no shielding from rain (exposed zipper on top), color pattern
$1200
Uuuugly!

1. Keys, Phone, Wallet, Chapstick, Pen and notebook, Ipod
2. Yuppers
3. Essentially whenever I leave the house/apt/dorm
4. Quality, functionality, material, comfort, size, color, design features, price
5. No, but there is an obvious difference between a mens bag and a womans purse
6. black, blue, grey, green, brown, white, kaki, red, yellow, orange
7. the strap needs to be longer so that it can go over the opposite shouler, and other than that just something masculine, i tend to lean towards the more beach bag look.

1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?
Keys, wallet, iPod, cell phone, pill case, chapstick, notebook, pen, and book (usually, haha)

2. Do you feel that it would be useful to have a bag to carry these items?
Yes

3. How often do you use a backpack or laptop carrying case?
a. Essentially whenever I leave the house/apt/dorm
b. Daily

4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionality
Functionality, size, price, quality, material, design features, comfort, color

5. Do you consider bags “girly”? Why or why not?
They can be “girly”, but as long as they aren’t too small or too feminine in design, they are not girly at all, and I think the male stigma against carrying bags is ridiculous, and is starting to disappear.

6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellow
Blue, brown, black, grey, khaki, orange, white, green, red, yellow

7. Do have any suggestions for a bag you would be excited to own?
I would be excited to own a messenger style bag about the size of a small laptop bag that was either a high quality suede or fabric that had pockets and areas to put all my small items with a couple inner areas to put my larger things. I would also like it to have some sort of inner structure that would make it able to stand up when you set it down, and so that it holds its shape even when it isn’t completely full. But I think it will be most important for you to figure out how to create a brand powerful enough that men will purchase it consistently.

A. 7, $50
B. 3, $180
C. 8, $120
D. 10, $100
E. 2, $25
F. 5, $80
G. 2, $100

1. Keys, small folder, laptop, waterbottle, pens
2. Depends on the design
3. a - everywhere
4. functionality, quality, comfort, size, design features, material, price, color
5. I don't think bags are "girly" that serve a functional purpose.
6. Don't really care. White gets dirty really easily.
7. I'm most interested in a bag that'll get me ... Read Morethrough the day as long as I keep it organized. I've used the same simple backpack for three years so having something that will hold up is important regardless of price and material.