Monday, December 8, 2008
Monday, November 17, 2008
Wednesday, November 5, 2008
Trends in 2008-2009
1- Sheer genius:
- Sheer black tights have emerged as a key trend for winter at -Appearing alongside black opaques in a deliciously shiny, glossy style
2- Step into a world of color
-Bright colors are also a key theme for legs this Autumn/Winter -sheer colored tights -bright opaque colors
-muted brights
-a pair of colored tight is this seasons must have wardrobe accessory
3- Patterns to turn heads
-Patterned tights being shown on the catwalk this season (more outrageous the better) - little polka dots, swirly patterns and leafy designs.
-Pretty embellishments
- sequins sewed on to knees and down calves
-python print tights
-leopard prints
-flamingo prints
4- Add a splash of burgundy
-Burgundy and maroon are the new charcoal grey
-Chocolate brown also makes a comeback
-Grey isn't over, it's still with us in a paler more silvery shade
5- Net yourself a new look
-The Goth trends
-Lacy fishnet tights are going to be huge this season
2008
- This year's jewelry, fashion and lifestyle product winner: -the bandee - a simple yet convincing solution for carrying small everyday items - As a multi functional sash it holds: -mobile phones -i-pods, keys -money -and all those things which otherwise fill up pockets or get lost in handbags -bandee:s come in a huge variety of colors and designs to suit pretty much all tastes.
Keyboard 8 Ring; -Manuel Bozzi takes daily technology in the luxury boutiques setting real keys from PC keyboards on a solid sterling silver ring. -Manuel treats the keys like precious gems, recreating a sober and elegant silver-tech mix -The result is "Keyboard 8 Ring" an ironic and elegant jewel characterized by alternative and original mix with a singular claim "technology for daily luxury", perfect for a modern look, non-conformist but always classy and incredibly elegant.
Original Shutter Shades Sunglasses Make the Scene
Accessorize your face in '08 with the hottest new "it" item to hit the clubs and beaches...
Shutter Shades recently lifted the curtains on 2008's freshest new "facial accessory" at the latest Project trade show in Las Vegas. Their U.S. launch was an absolute smash hit with show goers literally scratching, kicking and biting to snatch up a pair. Celebrities from Snoop Dog to Lil' John to Paris Hilton all spotted the shades while walking the trade show floor and had to grab a pair for themselves.
Resource: http://www.fashiontrendsetter.com/
Color Trends 1978-2009
Color Trends for 1978-2006
1984:
Black and Other Neutrals: Black was a popular color in the workplace because of the seriousness and powerful perception it gives off. With women becoming more prominent in the workplace, black and other neutrals were used a lot more often. Black has always been a staple in the wardrobe. Yet, in 1984, it seemed to come alive in all the designers’ shows. For nighttime, black was often paired with bright colors or metallic accents to make it pop.
Fall’s Palette of Neutrals: The May 1984 issue of Vogue forecasted the many different neutrals that were to be used in the fall designs or that year. The palette ranged from creamy beiges to darker browns. Ivory and different whites were also proposed to be big. Colors like grey and navy were going to be present but not as big as the previous colors.
Day-Glo/Neon Colors: Along with the new prominence in the workplace, women gained more confidence. Thus, when designers started to splash neon colors onto the runway, women were definitely ready for it. The neon trend was more popular in the younger generations. These Day-Glo colors, such as furious fuchsia and lightening yellow were adopted by Jean-Paul Gaultier and others.
Primary Colors: Colors such as red, blue, and yellow were extremely popular in the earlier 80’s. When 1984 rolled around, these colors were kind of mutated to become brighter and more like the neon colors discussed before. “Real red” was used a lot in evening wear. Red has the property of appearing nearer than it actually is; thus, it is the first color we see. Red is the color worn by women who want to get noticed and have bold confidence, which describes the new women of the 80’s.
Rich/Deep Colors: Colors such as deep bottle green, cranberry red, and wine were extremely popular as accents for fall 1984. These colors perfectly accented the palette of neutrals discussed before. These colors were also prominent in evening wear worn by women. These colors look luxurious and wealthy, which is what women desired.
1994:
-mild purple and medium blue.
-blues and gray create a dark, conservative look.
-peach, orange, yellow, and dusky purple.
-black
-purples
-wine reds
-forest or hunter greens
-different shades of browns (nude/neutral colors that were reflected within the shifting trends in make-up)
-dull grays
1998:
The seasonal colors are represented by a palette that has moved from predominantly cool colors to warm, seasonal ones. The five color groups are Poolside, Spa, Reef, Ruins and Cafe. Fabrics consisted of Poetry, Beyond the Rules, Pure -N-Simple, the Next Wave, and High Energy; all of which were types of fabrics used to get a response from the crowd during fashion week.
Calvin Klein's Seventh Avenue Showroom displayed many variable colors for the season. Royal blue, dark purple, grey (fashion's favorite color of the year), black, brown, aqua, and silver were among the many colors that he portrayed. The article states that although grey is chic, it doesn't compliment skin tones. Klein used grey for his swimsuit collection that he walked down the runway for 1999.
2000:
A Palette inspired by:
-Nature
-Importance of warm neutrals
-Weathered and darker earth tones
-Delicate eggshell and blush red.
Spring/Summer 2000:
ApparelApparel A Palette inspired by:
-Delicate-Modern Nature
-Hippy De-luxe
-Sundrenched
-Mysterious
Intimates 2000:
A Palette inspired by:
-Lightness-Sunburnt
-Elements
-Vibrant
-Sultry
2006:
• Teal blue/green hues are fresh• Soft blackened greens are really important• Blue cast reds and pinks replace yellow as key highlight colors• Purple, mauve and berry-toned browns• Warm browns, rusts and glowing amber tones• Cool taupey browns• Charcoal black and off-white rather than graphic black and optic white
• Neutrals and whites are tinged with color.• Colored darks replace black.• Grey tones have become more important, with browns moving to lighter and more neutral shades for summer.• Yellow ranges from warm and sunny shades to fresh and citrus.• Greens are fresh and minty.• Greens and blues merge to create an important level of petrol, teals and aqua.• Purple, pink and berry tones continue to grow in importance.• Pink and red merge with orange, resulting in a level of coral, copper and fresh peach tones
• True winter neutrals, in particular white, refresh and cool the palette.• Tinted greys grow in importance. Black is deepest charcoal rather than true black.• Browns are important, from rich tan to maple and dark peat.• Brown influences yellow and green, creating subtle golden and olive tones.• Greens are softer, affected either by the warmth of brown or the coolness of blue.• Saturated blues grow in importance from teal to violet.• Tonal berry and peach and copper tones continue and have a dusty softness.
2009:
TOMORROWLAND
ColorsAn urban mood, in pale, bleached and artificial colors, teamed with the softness of grey-cast neutrals, and crossed by grating flashy colors.
IN PROCESS
ColorsGrey-cast neutrals, cement, clay, recycled paper, slate or metal powder. Medium shades set off by a white accent, contrasted with earthy darks.
POWER FULL
ColorsMysterious and night-time shadows and austere faux blacks that catch the light are enriched by shimmering glints and livened up by vivid accents of electric light.
ELECTROCHOC
ColorsSaturated brights, sulphur, electric blue, flashy orange, purple pink to twist with color ed greys and classics. To wear in pop or cubist style color blocks.
Resource: http://www.fashiontrendsetter.com/
1984:
Black and Other Neutrals: Black was a popular color in the workplace because of the seriousness and powerful perception it gives off. With women becoming more prominent in the workplace, black and other neutrals were used a lot more often. Black has always been a staple in the wardrobe. Yet, in 1984, it seemed to come alive in all the designers’ shows. For nighttime, black was often paired with bright colors or metallic accents to make it pop.
Fall’s Palette of Neutrals: The May 1984 issue of Vogue forecasted the many different neutrals that were to be used in the fall designs or that year. The palette ranged from creamy beiges to darker browns. Ivory and different whites were also proposed to be big. Colors like grey and navy were going to be present but not as big as the previous colors.
Day-Glo/Neon Colors: Along with the new prominence in the workplace, women gained more confidence. Thus, when designers started to splash neon colors onto the runway, women were definitely ready for it. The neon trend was more popular in the younger generations. These Day-Glo colors, such as furious fuchsia and lightening yellow were adopted by Jean-Paul Gaultier and others.
Primary Colors: Colors such as red, blue, and yellow were extremely popular in the earlier 80’s. When 1984 rolled around, these colors were kind of mutated to become brighter and more like the neon colors discussed before. “Real red” was used a lot in evening wear. Red has the property of appearing nearer than it actually is; thus, it is the first color we see. Red is the color worn by women who want to get noticed and have bold confidence, which describes the new women of the 80’s.
Rich/Deep Colors: Colors such as deep bottle green, cranberry red, and wine were extremely popular as accents for fall 1984. These colors perfectly accented the palette of neutrals discussed before. These colors were also prominent in evening wear worn by women. These colors look luxurious and wealthy, which is what women desired.
1994:
-mild purple and medium blue.
-blues and gray create a dark, conservative look.
-peach, orange, yellow, and dusky purple.
-black
-purples
-wine reds
-forest or hunter greens
-different shades of browns (nude/neutral colors that were reflected within the shifting trends in make-up)
-dull grays
1998:
The seasonal colors are represented by a palette that has moved from predominantly cool colors to warm, seasonal ones. The five color groups are Poolside, Spa, Reef, Ruins and Cafe. Fabrics consisted of Poetry, Beyond the Rules, Pure -N-Simple, the Next Wave, and High Energy; all of which were types of fabrics used to get a response from the crowd during fashion week.
Calvin Klein's Seventh Avenue Showroom displayed many variable colors for the season. Royal blue, dark purple, grey (fashion's favorite color of the year), black, brown, aqua, and silver were among the many colors that he portrayed. The article states that although grey is chic, it doesn't compliment skin tones. Klein used grey for his swimsuit collection that he walked down the runway for 1999.
2000:
A Palette inspired by:
-Nature
-Importance of warm neutrals
-Weathered and darker earth tones
-Delicate eggshell and blush red.
Spring/Summer 2000:
ApparelApparel A Palette inspired by:
-Delicate-Modern Nature
-Hippy De-luxe
-Sundrenched
-Mysterious
Intimates 2000:
A Palette inspired by:
-Lightness-Sunburnt
-Elements
-Vibrant
-Sultry
2006:
• Teal blue/green hues are fresh• Soft blackened greens are really important• Blue cast reds and pinks replace yellow as key highlight colors• Purple, mauve and berry-toned browns• Warm browns, rusts and glowing amber tones• Cool taupey browns• Charcoal black and off-white rather than graphic black and optic white
• Neutrals and whites are tinged with color.• Colored darks replace black.• Grey tones have become more important, with browns moving to lighter and more neutral shades for summer.• Yellow ranges from warm and sunny shades to fresh and citrus.• Greens are fresh and minty.• Greens and blues merge to create an important level of petrol, teals and aqua.• Purple, pink and berry tones continue to grow in importance.• Pink and red merge with orange, resulting in a level of coral, copper and fresh peach tones
• True winter neutrals, in particular white, refresh and cool the palette.• Tinted greys grow in importance. Black is deepest charcoal rather than true black.• Browns are important, from rich tan to maple and dark peat.• Brown influences yellow and green, creating subtle golden and olive tones.• Greens are softer, affected either by the warmth of brown or the coolness of blue.• Saturated blues grow in importance from teal to violet.• Tonal berry and peach and copper tones continue and have a dusty softness.
2009:
TOMORROWLAND
ColorsAn urban mood, in pale, bleached and artificial colors, teamed with the softness of grey-cast neutrals, and crossed by grating flashy colors.
IN PROCESS
ColorsGrey-cast neutrals, cement, clay, recycled paper, slate or metal powder. Medium shades set off by a white accent, contrasted with earthy darks.
POWER FULL
ColorsMysterious and night-time shadows and austere faux blacks that catch the light are enriched by shimmering glints and livened up by vivid accents of electric light.
ELECTROCHOC
ColorsSaturated brights, sulphur, electric blue, flashy orange, purple pink to twist with color ed greys and classics. To wear in pop or cubist style color blocks.
Resource: http://www.fashiontrendsetter.com/
Forecasting Trends
Spring/Summer 2009
Men's accessories
Straw hat with ribbon. Bow tie. Printed floppy bow-style tie. Acid drop sneakers.
Keffiyeh scarf in organic cotton. Explorer travel bag or tote bag in leather and canvas or leather and string. Luxury raw leather back pack. Rustic techno sandal. Raw leather gladiator sandals.
Cuff links. Braces for slim jeans. Maxi tote in anodized leather. Mercurized-look oxfords. Metallic leather, canvas and rubber sneakers.
Printed bandanna and sun hat. Printed maxi tote. "Frogman" leggings, color ed or printed oxfords, canvas and leather sneakers with day-glo accent.
Menswear
- Cropped and skimpy jacket. Shirt jacket. Blouson with bib-front like a shirt.- Pleated slacks. Slim accordion or peg-top jeans. Slender bermuda-slacks.- Shirt with details, bib-front, bows, flounces, fabric patchwork. Shirt with puffed sleeves.- Slim polo to layer over T-shirt or shirt. Printed V-neck sweater.
- Boxy windbreaker blouson. Futuristic square jacket. Easy chic or casual denim vest.- Pleated high-waist slacks. Neo-work pants. Vintage leather bermudas.- Lab smock style back-buttoning shift shirt.- T-shirt to layer with multi-layered neckline effect. Sweat and cardigan with rolled edges.- Details: Velcro closings, webbing, adjustable tabs.
- Chic and climatic maxi windbreaker. Shirtweight perfecto jacket. Multi-pocket city over jacket.- Tarred denim slacks. Loose urban bermudas. Chic jogging pants with shiny flat lock. Multi-seamed sport inspired pants.- Sexy shiny shirt. Shirt with French cuffs.- Ultra-supple zip-front sweat with contrasting yoke. Silky jersey tank. Satin edged cardigan.
- Cropped boxy riding coat. Oversize cotton trench and overcoat. Chic sport blouson with yoke and play of colors. Unlined broad-shouldered jacket.- Slim cropped knee-length slacks. Ankle-length peg-top pants. Color ed or printed jeans.- Color block shirt.- Fun screen printed T-shirt. K-way style sweat. Sweat with printed lining.- V-neck sweater with or without sleeves in color block cotton/silk.
Resource: http://www.fashiontrendsetter.com/content/color_trends.html
Men's accessories
Straw hat with ribbon. Bow tie. Printed floppy bow-style tie. Acid drop sneakers.
Keffiyeh scarf in organic cotton. Explorer travel bag or tote bag in leather and canvas or leather and string. Luxury raw leather back pack. Rustic techno sandal. Raw leather gladiator sandals.
Cuff links. Braces for slim jeans. Maxi tote in anodized leather. Mercurized-look oxfords. Metallic leather, canvas and rubber sneakers.
Printed bandanna and sun hat. Printed maxi tote. "Frogman" leggings, color ed or printed oxfords, canvas and leather sneakers with day-glo accent.
Menswear
- Cropped and skimpy jacket. Shirt jacket. Blouson with bib-front like a shirt.- Pleated slacks. Slim accordion or peg-top jeans. Slender bermuda-slacks.- Shirt with details, bib-front, bows, flounces, fabric patchwork. Shirt with puffed sleeves.- Slim polo to layer over T-shirt or shirt. Printed V-neck sweater.
- Boxy windbreaker blouson. Futuristic square jacket. Easy chic or casual denim vest.- Pleated high-waist slacks. Neo-work pants. Vintage leather bermudas.- Lab smock style back-buttoning shift shirt.- T-shirt to layer with multi-layered neckline effect. Sweat and cardigan with rolled edges.- Details: Velcro closings, webbing, adjustable tabs.
- Chic and climatic maxi windbreaker. Shirtweight perfecto jacket. Multi-pocket city over jacket.- Tarred denim slacks. Loose urban bermudas. Chic jogging pants with shiny flat lock. Multi-seamed sport inspired pants.- Sexy shiny shirt. Shirt with French cuffs.- Ultra-supple zip-front sweat with contrasting yoke. Silky jersey tank. Satin edged cardigan.
- Cropped boxy riding coat. Oversize cotton trench and overcoat. Chic sport blouson with yoke and play of colors. Unlined broad-shouldered jacket.- Slim cropped knee-length slacks. Ankle-length peg-top pants. Color ed or printed jeans.- Color block shirt.- Fun screen printed T-shirt. K-way style sweat. Sweat with printed lining.- V-neck sweater with or without sleeves in color block cotton/silk.
Resource: http://www.fashiontrendsetter.com/content/color_trends.html
Color forecasts
"- Female-ism celebrates women as being relevant, positive and beautiful through its use of medium pastels with a tinge of retro glamour.
- Influenced by modern art and architecture, Classic-ism is almost devoid of color except for one medium blue accent. The palette emphasizes a feeling of restraint and austerity.
- With its tart, bold and gregarious colors, Independent-ism is geared toward creative artisans who are unafraid of true originality.
- The range of deep, dark shades of reddish blues and brown in Today-ism provides a proper balance to other more aggressive and colorful ranges.
- Rejecting rationality and uniformity, Absurd-ism allows colors to be libertarian and focuses on the challenge of combining the disproportionate.
- A carnal inspiration and desire for experimentation is the backdrop for Fetish-ism. The colors captivate and seduce to elicit an attitude of freedom.
- Surreal-ism plays with scale, combination and expectation to create unexpected, and even strange, creations."
The color forecast for Summer 2009 is focusing on independence, freedom, and individuality. The Spring 2009 color palette portrays a hestitant optimism with Fushia Red, Palace Blue, and Super Lemon being vibrant colors, but the other 7 colors are more muted. I think that because Obama is the new president, I think that people will embrace the optimistic colors. However, because our economy isn't going to suddenly pull out of the recession, the conservative colors will reflect their attitude. Also, in the 90's when Clinton was elected after a Republican president, the colors went more neutral, dispite the fact the economy climbed. So the question remains, will the next couple years follow the boom of the 80's or the 90's?
Fall/Winter 2009/2010 focuses on the green range.
"--Seizing on color as a power source to jolt colorful tensions.--Maintaining equal pressure on liveliness and neutrality and encouraging luminosity.--Heightening intensity, and circulating energy in a positive, rippling or alternating current."
Resources: http://www.dexigner.com/design_news/pantone-view-colour-planner-for-summer-2009.html
http://www.fashiontrendsetter.com/content/fashion_events/premiere_vision/Premiere-Vision-Color-Trends-AW-09-10.html
- Influenced by modern art and architecture, Classic-ism is almost devoid of color except for one medium blue accent. The palette emphasizes a feeling of restraint and austerity.
- With its tart, bold and gregarious colors, Independent-ism is geared toward creative artisans who are unafraid of true originality.
- The range of deep, dark shades of reddish blues and brown in Today-ism provides a proper balance to other more aggressive and colorful ranges.
- Rejecting rationality and uniformity, Absurd-ism allows colors to be libertarian and focuses on the challenge of combining the disproportionate.
- A carnal inspiration and desire for experimentation is the backdrop for Fetish-ism. The colors captivate and seduce to elicit an attitude of freedom.
- Surreal-ism plays with scale, combination and expectation to create unexpected, and even strange, creations."
The color forecast for Summer 2009 is focusing on independence, freedom, and individuality. The Spring 2009 color palette portrays a hestitant optimism with Fushia Red, Palace Blue, and Super Lemon being vibrant colors, but the other 7 colors are more muted. I think that because Obama is the new president, I think that people will embrace the optimistic colors. However, because our economy isn't going to suddenly pull out of the recession, the conservative colors will reflect their attitude. Also, in the 90's when Clinton was elected after a Republican president, the colors went more neutral, dispite the fact the economy climbed. So the question remains, will the next couple years follow the boom of the 80's or the 90's?
Fall/Winter 2009/2010 focuses on the green range.
"--Seizing on color as a power source to jolt colorful tensions.--Maintaining equal pressure on liveliness and neutrality and encouraging luminosity.--Heightening intensity, and circulating energy in a positive, rippling or alternating current."
Resources: http://www.dexigner.com/design_news/pantone-view-colour-planner-for-summer-2009.html
http://www.fashiontrendsetter.com/content/fashion_events/premiere_vision/Premiere-Vision-Color-Trends-AW-09-10.html
Monday, November 3, 2008
Survey responses
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?backpack, books,keys,laptop,mp3 player and school stuff
2. Do you feel that it would be useful to have a bag to carry these items?1 bag to hold em all, yes
3. How often do you use a backpack or laptop carrying case?a. Essentially whenever I leave the house/apt/dorm
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityfunctionality, price, size, comfort, quality, material, size, functionality
5. Do you consider bags “girly”? Why or why not?depends on their purpose id imagine. laptop bags are fine however if the same bag is used for something other than a laptop/accessories i would imagine it to be alot more girly than normal.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowblack,blue,grey,green,brown,white,kaki,yellow,red,orange
7. Do have any suggestions for a bag that you would be excited to own?nothing that isnt already out there, just cheaper
8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $2525,50, anything more than that no.
AMT 314 Bag Survey
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)? My laptop
2. Do you feel that it would be useful to have a bag to carry these items?Very much so.
3. How often do you use a backpack or laptop carrying case? a. Essentially whenever I leave the house/apt/dormb. Dailyc. Weeklyd. OccassionallyMy answer would be B.
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityJust the way it's listed would be the way I would rank it.
5. Do you consider bags “girly”? Why or why not?Depends on the design of the bag and the color. Some look masculine, some look feminine.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowWell, blue is my favorite color, but it would come in 3rd or 4th, but the rest of the colors could stay in the ranking they are in.
7. Do have any suggestions for a bag that you would be excited to own?If the first bag was in the colors of crimson and gray.
8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25Well, the 25-180 dollar range sounds reasonable....the 1,200 dollar sounds way out of my league. I'll have to rank the bags individually.
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?Phone, Wallet, Keys
2. Do you feel that it would be useful to have a bag to carry these items?No
3. How often do you use a backpack or laptop carrying case?a. Essentially whenever I leave the house/apt/dormb. Dailyc. Weeklyd. Occassionallyd
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityqualityfunctionalitymaterialcomfortcolorsizedesign featuresprice
5. Do you consider bags “girly”? Why or why not?not in and of themselves. take messenger bags for example. a good rugged looking messenger bag is very non girly.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowblack, green, gray, khaki, white, then all the others
7. Do have any suggestions for a bag that you would be excited to own?i dont think id ever be excited to own a bag. but a good leather messenger bag cant be beat.
8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25 1200 1 180 10 120 9 100 8 80 5 50 1 25 1
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?Keys, wallet, cell phone. Usually laptop, Bible, books.
2. Do you feel that it would be useful to have a bag to carry these items?I wouldn’t trust myself to keep keys or wallet anywhere but pockets. For the phone, it would be nice, since it’s too big to fit in my pocket. Definitely for books.
3. How often do you use a backpack or laptop carrying case?a. Essentially whenever I leave the house/apt/dormb. Dailyc. Weeklyd. Occassionally(b)
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityFunctionality, color, design features, price, comfort, size, material, quality.
5. Do you consider bags “girly”? Why or why not?Hm, well, bags are certainly a convenient invention without which it would be rather difficult to carry around things. So inherently, no, I don’t have a bias toward bags. As far as small carrying bags besides backpacks, my initial thought was “yes,” because I associate that with a purse (which certainly has a “girly” association). But then I wouldn’t include briefcases in that, or laptop carrying cases, or camera cases, or hiking “fanny packs.” (Random anecdote, my mom has used one of those as a purse for the longest time, although Grandma bought her a normal purse as a not-so-subtle hint. Now I think she kindof uses both.) Anyways, then I that realize my Spanish teacher has a carrying bag (strap around the shoulder, hangs to the side, good for lots of papers) that has never struck me as girly. So I guess it matters on whether it’s girly-looking or not, which is of course completely subjective. I suppose, for me, a guy’s bag is probably more in danger of being girly-looking if it's small / handheld / brightly-colored.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowGreen, red, blue, grey, black, brown, white, orange, kaki, yellow(These are in terms of what *I* would wear. Also definitely thinking in terms of shirts here. As far as pants go, blue-brown-grey-black for jeans, and black-brown-kaki-white-grey for slacks.)
7. Do have any suggestions for a bag that you would be excited to own? Something with a special camera pocket would be cool. Water-resistance would be pretty important. Ooo! Howabout a GPS transmitter, so that if I forget it somewhere I could go to a computer, log on to a slick web application, and find its exact location superimposed on a satellite image. I suppose there could be privacy concerns associated with that, but I’m sure it could be secured somehow…. (I tend to lose things, you see.)
8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25First one (black with a vertical stripe): 7, $80Second one (brown/rose color): 1, $180Third one (blue & shiny): 1, $120Fourth (brown leather): 6, $100Fifth (with the map): 8, $50Sixth (grey): 3, $25Last one: 3, $1200
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)? Wallet, keys (sometimes several rings), phone, knife or leathermen. During schools I carry books and laptop.
2. Do you feel that it would be useful to have a bag to carry these items? Definitely
3. How often do you use a backpack or laptop carrying case? (during school) aa. Essentially whenever I leave the house/apt/dormb. Dailyc. Weeklyd. Occassionally
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityComfort, material, functionality, quality, size, design features, color
5. Do you consider bags “girly”? Why or why not?No, for a little history lesson. Messengers, carriers, heralds and other such MEN in armies and countries carried messenger bags(hence the title of the bag) and these were some very gutsy guys. Riding into enemy camps and other extremely dangerous situations. Do you see hello kitty anywhere on these things? I thought not. If bags weren't too girly for a guy wearing a wig than not for me either.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowBlue, Brown, Green, white, black, etc
7. Do have any suggestions for a bag that you would be excited to own?Something that is tough and durable. Simple but effective. If it could have one big pocket for laptop, books, etc but have a divider in the middle to help keep laptop and books seperated and slightly organized. 'twould be amazing.
8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25*note: there are 10 numbers and 7 bags. Maybe you should take math??**P.S. I am full-heartedly jokingThese are just from the top bag downBrown leather bag on top - 10light tan/khaki - 3Grey pleather - 2light brown professor - 8way-too-packed adventurer - 4grey plaid or striped(can't see) puma - 5brown...thing - 1
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?Phone, wallet, keys
2. Do you feel that it would be useful to have a bag to carry these items?No, pockets do just fine
3. How often do you use a backpack or laptop carrying case?a. Essentially whenever I leave the house/apt/dormb. Dailyc. Weeklyd. OccassionallyWhen I was in school more on a daily basis, now almost never except while romping in the woods for extended periods of time
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityFunctionality, quality, price, comfort, size, design features, material, color.
5. Do you consider bags “girly”? Why or why not?Yes I do. The necessity of carrying a bag is in direct opposition to one of the primary aspects of manly-hood, that being the minimalist nature. It is an inherent part of being a man to be able to function without the creature comforts that are so present in todays society. If it doesn't serve some sort of constructive and necessary purpose, then don't carry it. For example things often found in a womans purse or bag might include chap stick, lotion, makeup, combs and brushes, mints/gum, and the list goes on. While all of these things are enjoyable and can serve a purpose, none are necessary. Most men (excepting some of the inner-city/capitol hill Seattle type) are content having hands that are not silky smooth and hair that is not perfectly kept. Many may think of this as a foolish form of pride, but in reality it is practice for times when survival may depend on being resourceful with what you have on your person and not what you have been hulking along in your over sized man purse for years of back problem inducing agony. In short, if you are not going on some sort of outing into very inhospitable terrain for an extended period of time anyone with a Y chromosome should be able to tough out whatever lack of comfort they are experiencing and be a man.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowGreen, brown, black, grey, kaki, blue, white, red, orange, yellow
7. Do have any suggestions for a bag that you would be excited to own?Umm, I don't know if you could really do anything to make me excited to own a bag. I guess that I am really not the best person for this sort of survey. Maybe if it was full of raw meat, or beer, or something equally manly.
8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25Bag 12 (racing stripe = pug ugly)$80 (if real leather)Bag 21 (or 0 if that is allowed)$25Bag 31$100Bag 44 (natural leather look is always best)$100Bag 53$50Bag 61$25Bag 71 (way to feminine looking)$1200 (looks like something that is fashionable in europe and therefore way over priced)
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?I usually have a notebook, calculator, three or four pens, mechanical pencil, glasses case, iPod, keys, at least one textbook, dance/workout clothes, eye drops, a ruler, a knife, gloves, wallet, cell phone, water bottle, and enough food to get me through the day.
2. Do you feel that it would be useful to have a bag to carry these items?Yes. Pretty much all of those go into my backpack.
3. How often do you use a backpack or laptop carrying case?a. Essentially whenever I leave the house/apt/dorm
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityFunctionality, comfort, quality, price, color, design features, size, material.
5. Do you consider bags “girly”? Why or why not?No, I think that they are have a certain element of urbanality and hipness that makes them quite appealing. My main issue with them is that they mess up the equilibrium of your back by throwing off the balance and putting an excess amount of weight on one shoulder. Oh, and I have too much crap to carry around.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, khaki, red, yellowBlack, grey, blue, white, green, red, khaki, yellow, orange.
7. Do have any suggestions for a bag that you would be excited to own?No, since I don't think it is possible to remedy both of my main problems with them.
8. Rate each of the following bags individually on a scale from 1-10 (1 = unlikely to purchase, 10 = likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25For some reason, I'm not able to copy the photos, so I'll just rate them in the order they appear.7, $502, $1004, $258, $1806, $1209, $803, $1200
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?Keys, wallet, cellphone, at least 5 books and scattered papers.
2. Do you feel that it would be useful to have a bag to carry these items?It is. I use a backpack currently. No offense, but I think it is more useful for my occupation as a student on the go than a "man-bag". But I hope your man-bags are succesful!
3. How often do you use a backpack or laptop carrying case?b. Daily
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityChris's Order of importance: Functionality, quality, price, material and color, size, features, comfort.
5. Do you consider bags “girly”? Why or why not?Within the context of school, I tend to find them "girly" simply because it is mainly girls who use them. However, post-school within the career field I will certainly use a side bag or brief case rather than a back-pack.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, khaki, red, yellowBlack, White, Blue, Khaki, Grey, Green, Brown, Yellow, Red, Orange
7. Do have any suggestions for a bag that you would be excited to own?That first bag image you have listed is the only one I would consider buying.
8. Rate each of the following bags individually on a scale from 1-10 (1 = unlikely to purchase, 10 = likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $251) 7, $802) 1, $253) 2, $504) 5, $1,2005) 3, $1206) 1, $1007) 4, $180
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?keys phone wallet
2. Do you feel that it would be useful to have a bag to carry these items?no not really
3. How often do you use a backpack or laptop carrying case?b. Dailyonly when i go to class
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalitycomfort, price, size, material, color, design features
5. Do you consider bags “girly”? Why or why not?yes i can't think of one way to hold a bag or purse that doesn't make me look feminine
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, khaki, red, yellowblack, blue, grey, brown green, khaki, red, yellow, white, orange
7. Do have any suggestions for a bag that you would be excited to own?no
8. Rate each of the following bags individually on a scale from 1-10 (1 = unlikely to purchase, 10 = likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $257-1001- 251-801- 1805- 501- 1201 -1,200
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?- I carry keys, wallet, cell phone with me. Laptop is a common accessory. Bible.
2. Do you feel that it would be useful to have a bag to carry these items?- I use my backpack to do that at the moment, so I suppose that would be a yes.
3. How often do you use a backpack or laptop carrying case?b. Daily
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionality- comfort, design features, functionality, material, quality, price, size, color
5. Do you consider bags “girly”? Why or why not?- Depends on the bag.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, khaki, red, yellow- black, grey, khaki, white, green, orange, blue, brown, red, yellow
7. Do have any suggestions for a bag that you would be excited to own?- the free kind
8. I don't think I'm qualified to answer these questions :)
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?All the time - wallet, keys, cellphone, Bible, hat this time of year, Very frequently - laptop, and accessories such as laptop cord, mouse, usb drive, pens, planner, large notebook, calculator, few loose papers, short connection cables.
2. Do you feel that it would be useful to have a bag to carry these items?Yes I currently use a messenger bag
3. How often do you use a backpack or laptop carrying case?every day
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityummm funcionality, design features, price, comfort, quality, material, color
5. Do you consider bags “girly”? Why or why not?it depends a lot on the bag and what is carried inside, but no not really.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, khaki, red, yellowBlack, Brown, orange, red, grey, green, yellow, khaki, blue
7. Do have any suggestions for a bag that you would be excited to own?hmm I'd like a compact bag yet able to carry what I need to. Professional looking with clean lines. Preferably dark so as not show as much dirt or wear. On materiality... Matte finishes are good.
8. Rate each of the following bags individually on a scale from 1-10 (1 = unlikely to purchase, 10 = likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $251) 6, $1202) 4, $1003) 2, $1,2004) 7, $1805) 3, $506) 2, $257) 1, $80
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?
1-2 binders of the 1" thick variety
0-1 textbook (10"x12"x2")
0-1 Laptop (10"x13"x2")
Loose papers that must be kept flat (I've devised a cardboard folder to accommodate this.)
3x5 index cards (same size/dimensions as a palm pilot gizmo)
3 pens, 2 mechanical pencils
1 large calculator
Rarely:
iPod
Not in bag:
Phone
2. Do you feel that it would be useful to have a bag to carry these items?
Almost always. Class, church, coffee shops, the Rock... everywhere I go I generally like to have a few things along.
3. How often do you use a backpack or laptop carrying case?
a. Essentially whenever I leave the house/apt/dorm
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionality
5. Do you consider bags “girly”? Why or why not?
Pink websites are indeed girly. Bags in general are not.
It can't be too small (fanny pack, anyone?)
It can't be to big (who's ready for hockey?)
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellow
I'm disobeying. I'm pairing colors because it's more fun for me.
~brown/green (this is most of my wardrobe)
~black/orange (this is my new favorite combination)
~brown/orange
~black/grey (I've read that in web design, less is more and it's easy on the eyes to choose colors that are similar but just different enough.)
~blue (boo. unless it's dark blue)
~kHaki, white, and yellow are nice but too light for a cloth bag without it looking terribly dirty.
7. Do have any suggestions for a bag that you would be excited to own?
Simplicity. In both appearance and design. Fewer pockets that serve multiple purposes instead of compartmentalizing for everything.
Durability. Brenthaven and Timbuk2 are two favorites, here. Both are too expensive for me, but I like what they do... beefy zippers, thick nylon (or hemp), strong clasps, and wide shoulder straps.
8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices:
The top two are far and away my favorites.
$100
8
Like: size, shape, colors, fold-over flap & its length, wide shoulder strap, stripe (Subtle accent.)
Dislike: material, distressed appearance, metal w/ plastic (The clasp is plastic, while the shoulder strap is attached with a metal ring. Pick one material and stick with it.)
$50
9
Like: material, shape, size, fold over flap, simplicity of appearance.
Dislike: color (Too light. It'll soil easily.), clasp folding under will hit the ground, zipper along top is unnecessary.
$180
1
Dislike: material, sheen, dimensions, metal accents, shoulder pad.
$72 ($80)
3
Like: clean appearance,
Dislike: material, thin shoulder strap, short fold-over flap won't cover top if bag fills up, dual clasp is a hassle, buckle style is cumbersome, I don't need a book about Miami.
$120 (overpriced gov't gear)
Over-compartmentalized for normal people. It's like having individual velcro pockets for each paper clip.
I switched to internal frame hiking backpacks because pockets like these have a tendency to bounce or sag. Define your boundaries and work within them. Pockets protruding look like zits.
$25
Like: simple, subtly accented
Dislike: no shielding from rain (exposed zipper on top), color pattern
$1200
Uuuugly!
1. Keys, Phone, Wallet, Chapstick, Pen and notebook, Ipod
2. Yuppers
3. Essentially whenever I leave the house/apt/dorm
4. Quality, functionality, material, comfort, size, color, design features, price
5. No, but there is an obvious difference between a mens bag and a womans purse
6. black, blue, grey, green, brown, white, kaki, red, yellow, orange
7. the strap needs to be longer so that it can go over the opposite shouler, and other than that just something masculine, i tend to lean towards the more beach bag look.
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?
Keys, wallet, iPod, cell phone, pill case, chapstick, notebook, pen, and book (usually, haha)
2. Do you feel that it would be useful to have a bag to carry these items?
Yes
3. How often do you use a backpack or laptop carrying case?
a. Essentially whenever I leave the house/apt/dorm
b. Daily
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionality
Functionality, size, price, quality, material, design features, comfort, color
5. Do you consider bags “girly”? Why or why not?
They can be “girly”, but as long as they aren’t too small or too feminine in design, they are not girly at all, and I think the male stigma against carrying bags is ridiculous, and is starting to disappear.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellow
Blue, brown, black, grey, khaki, orange, white, green, red, yellow
7. Do have any suggestions for a bag you would be excited to own?
I would be excited to own a messenger style bag about the size of a small laptop bag that was either a high quality suede or fabric that had pockets and areas to put all my small items with a couple inner areas to put my larger things. I would also like it to have some sort of inner structure that would make it able to stand up when you set it down, and so that it holds its shape even when it isn’t completely full. But I think it will be most important for you to figure out how to create a brand powerful enough that men will purchase it consistently.
A. 7, $50
B. 3, $180
C. 8, $120
D. 10, $100
E. 2, $25
F. 5, $80
G. 2, $100
1. Keys, small folder, laptop, waterbottle, pens
2. Depends on the design
3. a - everywhere
4. functionality, quality, comfort, size, design features, material, price, color
5. I don't think bags are "girly" that serve a functional purpose.
6. Don't really care. White gets dirty really easily.
7. I'm most interested in a bag that'll get me ... Read Morethrough the day as long as I keep it organized. I've used the same simple backpack for three years so having something that will hold up is important regardless of price and material.
2. Do you feel that it would be useful to have a bag to carry these items?1 bag to hold em all, yes
3. How often do you use a backpack or laptop carrying case?a. Essentially whenever I leave the house/apt/dorm
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityfunctionality, price, size, comfort, quality, material, size, functionality
5. Do you consider bags “girly”? Why or why not?depends on their purpose id imagine. laptop bags are fine however if the same bag is used for something other than a laptop/accessories i would imagine it to be alot more girly than normal.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowblack,blue,grey,green,brown,white,kaki,yellow,red,orange
7. Do have any suggestions for a bag that you would be excited to own?nothing that isnt already out there, just cheaper
8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $2525,50, anything more than that no.
AMT 314 Bag Survey
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)? My laptop
2. Do you feel that it would be useful to have a bag to carry these items?Very much so.
3. How often do you use a backpack or laptop carrying case? a. Essentially whenever I leave the house/apt/dormb. Dailyc. Weeklyd. OccassionallyMy answer would be B.
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityJust the way it's listed would be the way I would rank it.
5. Do you consider bags “girly”? Why or why not?Depends on the design of the bag and the color. Some look masculine, some look feminine.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowWell, blue is my favorite color, but it would come in 3rd or 4th, but the rest of the colors could stay in the ranking they are in.
7. Do have any suggestions for a bag that you would be excited to own?If the first bag was in the colors of crimson and gray.
8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25Well, the 25-180 dollar range sounds reasonable....the 1,200 dollar sounds way out of my league. I'll have to rank the bags individually.
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?Phone, Wallet, Keys
2. Do you feel that it would be useful to have a bag to carry these items?No
3. How often do you use a backpack or laptop carrying case?a. Essentially whenever I leave the house/apt/dormb. Dailyc. Weeklyd. Occassionallyd
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityqualityfunctionalitymaterialcomfortcolorsizedesign featuresprice
5. Do you consider bags “girly”? Why or why not?not in and of themselves. take messenger bags for example. a good rugged looking messenger bag is very non girly.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowblack, green, gray, khaki, white, then all the others
7. Do have any suggestions for a bag that you would be excited to own?i dont think id ever be excited to own a bag. but a good leather messenger bag cant be beat.
8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25 1200 1 180 10 120 9 100 8 80 5 50 1 25 1
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?Keys, wallet, cell phone. Usually laptop, Bible, books.
2. Do you feel that it would be useful to have a bag to carry these items?I wouldn’t trust myself to keep keys or wallet anywhere but pockets. For the phone, it would be nice, since it’s too big to fit in my pocket. Definitely for books.
3. How often do you use a backpack or laptop carrying case?a. Essentially whenever I leave the house/apt/dormb. Dailyc. Weeklyd. Occassionally(b)
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityFunctionality, color, design features, price, comfort, size, material, quality.
5. Do you consider bags “girly”? Why or why not?Hm, well, bags are certainly a convenient invention without which it would be rather difficult to carry around things. So inherently, no, I don’t have a bias toward bags. As far as small carrying bags besides backpacks, my initial thought was “yes,” because I associate that with a purse (which certainly has a “girly” association). But then I wouldn’t include briefcases in that, or laptop carrying cases, or camera cases, or hiking “fanny packs.” (Random anecdote, my mom has used one of those as a purse for the longest time, although Grandma bought her a normal purse as a not-so-subtle hint. Now I think she kindof uses both.) Anyways, then I that realize my Spanish teacher has a carrying bag (strap around the shoulder, hangs to the side, good for lots of papers) that has never struck me as girly. So I guess it matters on whether it’s girly-looking or not, which is of course completely subjective. I suppose, for me, a guy’s bag is probably more in danger of being girly-looking if it's small / handheld / brightly-colored.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowGreen, red, blue, grey, black, brown, white, orange, kaki, yellow(These are in terms of what *I* would wear. Also definitely thinking in terms of shirts here. As far as pants go, blue-brown-grey-black for jeans, and black-brown-kaki-white-grey for slacks.)
7. Do have any suggestions for a bag that you would be excited to own? Something with a special camera pocket would be cool. Water-resistance would be pretty important. Ooo! Howabout a GPS transmitter, so that if I forget it somewhere I could go to a computer, log on to a slick web application, and find its exact location superimposed on a satellite image. I suppose there could be privacy concerns associated with that, but I’m sure it could be secured somehow…. (I tend to lose things, you see.)
8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25First one (black with a vertical stripe): 7, $80Second one (brown/rose color): 1, $180Third one (blue & shiny): 1, $120Fourth (brown leather): 6, $100Fifth (with the map): 8, $50Sixth (grey): 3, $25Last one: 3, $1200
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)? Wallet, keys (sometimes several rings), phone, knife or leathermen. During schools I carry books and laptop.
2. Do you feel that it would be useful to have a bag to carry these items? Definitely
3. How often do you use a backpack or laptop carrying case? (during school) aa. Essentially whenever I leave the house/apt/dormb. Dailyc. Weeklyd. Occassionally
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityComfort, material, functionality, quality, size, design features, color
5. Do you consider bags “girly”? Why or why not?No, for a little history lesson. Messengers, carriers, heralds and other such MEN in armies and countries carried messenger bags(hence the title of the bag) and these were some very gutsy guys. Riding into enemy camps and other extremely dangerous situations. Do you see hello kitty anywhere on these things? I thought not. If bags weren't too girly for a guy wearing a wig than not for me either.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowBlue, Brown, Green, white, black, etc
7. Do have any suggestions for a bag that you would be excited to own?Something that is tough and durable. Simple but effective. If it could have one big pocket for laptop, books, etc but have a divider in the middle to help keep laptop and books seperated and slightly organized. 'twould be amazing.
8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25*note: there are 10 numbers and 7 bags. Maybe you should take math??**P.S. I am full-heartedly jokingThese are just from the top bag downBrown leather bag on top - 10light tan/khaki - 3Grey pleather - 2light brown professor - 8way-too-packed adventurer - 4grey plaid or striped(can't see) puma - 5brown...thing - 1
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?Phone, wallet, keys
2. Do you feel that it would be useful to have a bag to carry these items?No, pockets do just fine
3. How often do you use a backpack or laptop carrying case?a. Essentially whenever I leave the house/apt/dormb. Dailyc. Weeklyd. OccassionallyWhen I was in school more on a daily basis, now almost never except while romping in the woods for extended periods of time
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityFunctionality, quality, price, comfort, size, design features, material, color.
5. Do you consider bags “girly”? Why or why not?Yes I do. The necessity of carrying a bag is in direct opposition to one of the primary aspects of manly-hood, that being the minimalist nature. It is an inherent part of being a man to be able to function without the creature comforts that are so present in todays society. If it doesn't serve some sort of constructive and necessary purpose, then don't carry it. For example things often found in a womans purse or bag might include chap stick, lotion, makeup, combs and brushes, mints/gum, and the list goes on. While all of these things are enjoyable and can serve a purpose, none are necessary. Most men (excepting some of the inner-city/capitol hill Seattle type) are content having hands that are not silky smooth and hair that is not perfectly kept. Many may think of this as a foolish form of pride, but in reality it is practice for times when survival may depend on being resourceful with what you have on your person and not what you have been hulking along in your over sized man purse for years of back problem inducing agony. In short, if you are not going on some sort of outing into very inhospitable terrain for an extended period of time anyone with a Y chromosome should be able to tough out whatever lack of comfort they are experiencing and be a man.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellowGreen, brown, black, grey, kaki, blue, white, red, orange, yellow
7. Do have any suggestions for a bag that you would be excited to own?Umm, I don't know if you could really do anything to make me excited to own a bag. I guess that I am really not the best person for this sort of survey. Maybe if it was full of raw meat, or beer, or something equally manly.
8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25Bag 12 (racing stripe = pug ugly)$80 (if real leather)Bag 21 (or 0 if that is allowed)$25Bag 31$100Bag 44 (natural leather look is always best)$100Bag 53$50Bag 61$25Bag 71 (way to feminine looking)$1200 (looks like something that is fashionable in europe and therefore way over priced)
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?I usually have a notebook, calculator, three or four pens, mechanical pencil, glasses case, iPod, keys, at least one textbook, dance/workout clothes, eye drops, a ruler, a knife, gloves, wallet, cell phone, water bottle, and enough food to get me through the day.
2. Do you feel that it would be useful to have a bag to carry these items?Yes. Pretty much all of those go into my backpack.
3. How often do you use a backpack or laptop carrying case?a. Essentially whenever I leave the house/apt/dorm
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityFunctionality, comfort, quality, price, color, design features, size, material.
5. Do you consider bags “girly”? Why or why not?No, I think that they are have a certain element of urbanality and hipness that makes them quite appealing. My main issue with them is that they mess up the equilibrium of your back by throwing off the balance and putting an excess amount of weight on one shoulder. Oh, and I have too much crap to carry around.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, khaki, red, yellowBlack, grey, blue, white, green, red, khaki, yellow, orange.
7. Do have any suggestions for a bag that you would be excited to own?No, since I don't think it is possible to remedy both of my main problems with them.
8. Rate each of the following bags individually on a scale from 1-10 (1 = unlikely to purchase, 10 = likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $25For some reason, I'm not able to copy the photos, so I'll just rate them in the order they appear.7, $502, $1004, $258, $1806, $1209, $803, $1200
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?Keys, wallet, cellphone, at least 5 books and scattered papers.
2. Do you feel that it would be useful to have a bag to carry these items?It is. I use a backpack currently. No offense, but I think it is more useful for my occupation as a student on the go than a "man-bag". But I hope your man-bags are succesful!
3. How often do you use a backpack or laptop carrying case?b. Daily
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityChris's Order of importance: Functionality, quality, price, material and color, size, features, comfort.
5. Do you consider bags “girly”? Why or why not?Within the context of school, I tend to find them "girly" simply because it is mainly girls who use them. However, post-school within the career field I will certainly use a side bag or brief case rather than a back-pack.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, khaki, red, yellowBlack, White, Blue, Khaki, Grey, Green, Brown, Yellow, Red, Orange
7. Do have any suggestions for a bag that you would be excited to own?That first bag image you have listed is the only one I would consider buying.
8. Rate each of the following bags individually on a scale from 1-10 (1 = unlikely to purchase, 10 = likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $251) 7, $802) 1, $253) 2, $504) 5, $1,2005) 3, $1206) 1, $1007) 4, $180
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?keys phone wallet
2. Do you feel that it would be useful to have a bag to carry these items?no not really
3. How often do you use a backpack or laptop carrying case?b. Dailyonly when i go to class
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalitycomfort, price, size, material, color, design features
5. Do you consider bags “girly”? Why or why not?yes i can't think of one way to hold a bag or purse that doesn't make me look feminine
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, khaki, red, yellowblack, blue, grey, brown green, khaki, red, yellow, white, orange
7. Do have any suggestions for a bag that you would be excited to own?no
8. Rate each of the following bags individually on a scale from 1-10 (1 = unlikely to purchase, 10 = likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $257-1001- 251-801- 1805- 501- 1201 -1,200
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?- I carry keys, wallet, cell phone with me. Laptop is a common accessory. Bible.
2. Do you feel that it would be useful to have a bag to carry these items?- I use my backpack to do that at the moment, so I suppose that would be a yes.
3. How often do you use a backpack or laptop carrying case?b. Daily
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionality- comfort, design features, functionality, material, quality, price, size, color
5. Do you consider bags “girly”? Why or why not?- Depends on the bag.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, khaki, red, yellow- black, grey, khaki, white, green, orange, blue, brown, red, yellow
7. Do have any suggestions for a bag that you would be excited to own?- the free kind
8. I don't think I'm qualified to answer these questions :)
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?All the time - wallet, keys, cellphone, Bible, hat this time of year, Very frequently - laptop, and accessories such as laptop cord, mouse, usb drive, pens, planner, large notebook, calculator, few loose papers, short connection cables.
2. Do you feel that it would be useful to have a bag to carry these items?Yes I currently use a messenger bag
3. How often do you use a backpack or laptop carrying case?every day
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionalityummm funcionality, design features, price, comfort, quality, material, color
5. Do you consider bags “girly”? Why or why not?it depends a lot on the bag and what is carried inside, but no not really.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, khaki, red, yellowBlack, Brown, orange, red, grey, green, yellow, khaki, blue
7. Do have any suggestions for a bag that you would be excited to own?hmm I'd like a compact bag yet able to carry what I need to. Professional looking with clean lines. Preferably dark so as not show as much dirt or wear. On materiality... Matte finishes are good.
8. Rate each of the following bags individually on a scale from 1-10 (1 = unlikely to purchase, 10 = likely to purchase) and match them with these prices: $1,200; $180; $120; $100; $80; $50; $251) 6, $1202) 4, $1003) 2, $1,2004) 7, $1805) 3, $506) 2, $257) 1, $80
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?
1-2 binders of the 1" thick variety
0-1 textbook (10"x12"x2")
0-1 Laptop (10"x13"x2")
Loose papers that must be kept flat (I've devised a cardboard folder to accommodate this.)
3x5 index cards (same size/dimensions as a palm pilot gizmo)
3 pens, 2 mechanical pencils
1 large calculator
Rarely:
iPod
Not in bag:
Phone
2. Do you feel that it would be useful to have a bag to carry these items?
Almost always. Class, church, coffee shops, the Rock... everywhere I go I generally like to have a few things along.
3. How often do you use a backpack or laptop carrying case?
a. Essentially whenever I leave the house/apt/dorm
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionality
5. Do you consider bags “girly”? Why or why not?
Pink websites are indeed girly. Bags in general are not.
It can't be too small (fanny pack, anyone?)
It can't be to big (who's ready for hockey?)
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellow
I'm disobeying. I'm pairing colors because it's more fun for me.
~brown/green (this is most of my wardrobe)
~black/orange (this is my new favorite combination)
~brown/orange
~black/grey (I've read that in web design, less is more and it's easy on the eyes to choose colors that are similar but just different enough.)
~blue (boo. unless it's dark blue)
~kHaki, white, and yellow are nice but too light for a cloth bag without it looking terribly dirty.
7. Do have any suggestions for a bag that you would be excited to own?
Simplicity. In both appearance and design. Fewer pockets that serve multiple purposes instead of compartmentalizing for everything.
Durability. Brenthaven and Timbuk2 are two favorites, here. Both are too expensive for me, but I like what they do... beefy zippers, thick nylon (or hemp), strong clasps, and wide shoulder straps.
8. Rate the following bags on a scale from 1-10 (1 = least likely to purchase, 10 = most likely to purchase) and match them with these prices:
The top two are far and away my favorites.
$100
8
Like: size, shape, colors, fold-over flap & its length, wide shoulder strap, stripe (Subtle accent.)
Dislike: material, distressed appearance, metal w/ plastic (The clasp is plastic, while the shoulder strap is attached with a metal ring. Pick one material and stick with it.)
$50
9
Like: material, shape, size, fold over flap, simplicity of appearance.
Dislike: color (Too light. It'll soil easily.), clasp folding under will hit the ground, zipper along top is unnecessary.
$180
1
Dislike: material, sheen, dimensions, metal accents, shoulder pad.
$72 ($80)
3
Like: clean appearance,
Dislike: material, thin shoulder strap, short fold-over flap won't cover top if bag fills up, dual clasp is a hassle, buckle style is cumbersome, I don't need a book about Miami.
$120 (overpriced gov't gear)
Over-compartmentalized for normal people. It's like having individual velcro pockets for each paper clip.
I switched to internal frame hiking backpacks because pockets like these have a tendency to bounce or sag. Define your boundaries and work within them. Pockets protruding look like zits.
$25
Like: simple, subtly accented
Dislike: no shielding from rain (exposed zipper on top), color pattern
$1200
Uuuugly!
1. Keys, Phone, Wallet, Chapstick, Pen and notebook, Ipod
2. Yuppers
3. Essentially whenever I leave the house/apt/dorm
4. Quality, functionality, material, comfort, size, color, design features, price
5. No, but there is an obvious difference between a mens bag and a womans purse
6. black, blue, grey, green, brown, white, kaki, red, yellow, orange
7. the strap needs to be longer so that it can go over the opposite shouler, and other than that just something masculine, i tend to lean towards the more beach bag look.
1. What do you typically carry with you on a day to day basis (ex. keys, ipod, laptop, etc)?
Keys, wallet, iPod, cell phone, pill case, chapstick, notebook, pen, and book (usually, haha)
2. Do you feel that it would be useful to have a bag to carry these items?
Yes
3. How often do you use a backpack or laptop carrying case?
a. Essentially whenever I leave the house/apt/dorm
b. Daily
4. Order the following features of a bag from most important to least important: comfort, size, color, material, price, design features (pockets, straps, zippers, buckles, etc.), quality, functionality
Functionality, size, price, quality, material, design features, comfort, color
5. Do you consider bags “girly”? Why or why not?
They can be “girly”, but as long as they aren’t too small or too feminine in design, they are not girly at all, and I think the male stigma against carrying bags is ridiculous, and is starting to disappear.
6. Order these colors from most favorite to least favorite for clothing: blue, black, grey, green, orange, brown, white, kaki, red, yellow
Blue, brown, black, grey, khaki, orange, white, green, red, yellow
7. Do have any suggestions for a bag you would be excited to own?
I would be excited to own a messenger style bag about the size of a small laptop bag that was either a high quality suede or fabric that had pockets and areas to put all my small items with a couple inner areas to put my larger things. I would also like it to have some sort of inner structure that would make it able to stand up when you set it down, and so that it holds its shape even when it isn’t completely full. But I think it will be most important for you to figure out how to create a brand powerful enough that men will purchase it consistently.
A. 7, $50
B. 3, $180
C. 8, $120
D. 10, $100
E. 2, $25
F. 5, $80
G. 2, $100
1. Keys, small folder, laptop, waterbottle, pens
2. Depends on the design
3. a - everywhere
4. functionality, quality, comfort, size, design features, material, price, color
5. I don't think bags are "girly" that serve a functional purpose.
6. Don't really care. White gets dirty really easily.
7. I'm most interested in a bag that'll get me ... Read Morethrough the day as long as I keep it organized. I've used the same simple backpack for three years so having something that will hold up is important regardless of price and material.
Monday, October 27, 2008
Quantitative Data Strategic Plan
Question: How do we capture the hidden momentum to develop innovative products for 2010?
I. Data Gathering
Now that we have the qualitative data of the macro-environment, we will be focusing on the end user for the Butler Bags. We want to find out how these men’s lifestyles, preferences, and passions translate into their purchasing habits and needs. What are the competitors doing in order to have a share in the market? What are the men responding to as indicated by sales? In order to gather some quantitative data, we are going to conduct a brief survey on men’s bag preferences and unfilled design elements. This information with get done by Monday the 3rd.
Continue to find the beat of momentum of 2008: (Lokelani Lee)
-2009 fashions
-Willingness to pay- perceived value
-Observe/ take pictures
-Magazines- arts- TV- Movies- Pop
-Why consumers buy what they buy
Who is Butler Bag: (Jessica McCorkle)
-Look at website
-Look at product lines and price points
-Look at colors
-Look at sales: items, colors and PP
-Identify 3 direct competitors
Target Market: (Lara Ward)
-Demographics
-Characteristics
-Psychographic
-Behavioral
-Social
-Political
-Cultural
-Potential growth
Developing the forecast: (Devin Hendrickson)
-Product
-Color lines
-Fabrics
-Design
Micro Environment/Context: (Brianne Holden-Boushey & Elizabeth Lange)
-Identify Color Cycles: 1978-2006
-Research fro 2008
-What has been predicted in 2009
-Identify Clusters/ Products and their color:
-Accessories
-Cosmetics- Interior design/paint/outdoor paint
-Auto Industry- Food Industry
-Names and their sources of Inspiration:
-Life Span of colors:
II. Data Analysis
After gathering customer, product, and competitor data, we need to look beyond the obvious dominating trends and find the underlying pattern that will continue into the future. Then we will compile the outcome into a visual format. This information will be done by Sunday the 9th.
Finding Hidden Currents
-Sorting out what is relevant
-Identifying correlations between different factors of the
microenvironment
Product Development
-Pinpointing the needs of the end user
-Designing a product that is aesthetically pleasing to the visual and
emotional senses of the target market
Review Initial Line:
-Develop Prototype- Sketch
Develop a Color Board: 2010 Forecast- Online
-Inspiration/Them/Photos
-Names for Colors/Shades/Tints/Tones
-Palette of 6-7
III. Data Interpretation
We can now connect the macro-and micro-environments from the past and the present into a written synthesis. The final conclusion of the Butler Bag line of 2010 will reflect the research through the colors, fabrics, designs, and price points that the target market will embrace. This information will be due November 14th.
-Combine macro and micro environment
-Forecasting the Butler Bag line of 2010
-Testing the forecast
Question: How do we capture the hidden momentum to develop innovative products for 2010?
I. Data Gathering
Now that we have the qualitative data of the macro-environment, we will be focusing on the end user for the Butler Bags. We want to find out how these men’s lifestyles, preferences, and passions translate into their purchasing habits and needs. What are the competitors doing in order to have a share in the market? What are the men responding to as indicated by sales? In order to gather some quantitative data, we are going to conduct a brief survey on men’s bag preferences and unfilled design elements. This information with get done by Monday the 3rd.
Continue to find the beat of momentum of 2008: (Lokelani Lee)
-2009 fashions
-Willingness to pay- perceived value
-Observe/ take pictures
-Magazines- arts- TV- Movies- Pop
-Why consumers buy what they buy
Who is Butler Bag: (Jessica McCorkle)
-Look at website
-Look at product lines and price points
-Look at colors
-Look at sales: items, colors and PP
-Identify 3 direct competitors
Target Market: (Lara Ward)
-Demographics
-Characteristics
-Psychographic
-Behavioral
-Social
-Political
-Cultural
-Potential growth
Developing the forecast: (Devin Hendrickson)
-Product
-Color lines
-Fabrics
-Design
Micro Environment/Context: (Brianne Holden-Boushey & Elizabeth Lange)
-Identify Color Cycles: 1978-2006
-Research fro 2008
-What has been predicted in 2009
-Identify Clusters/ Products and their color:
-Accessories
-Cosmetics- Interior design/paint/outdoor paint
-Auto Industry- Food Industry
-Names and their sources of Inspiration:
-Life Span of colors:
II. Data Analysis
After gathering customer, product, and competitor data, we need to look beyond the obvious dominating trends and find the underlying pattern that will continue into the future. Then we will compile the outcome into a visual format. This information will be done by Sunday the 9th.
Finding Hidden Currents
-Sorting out what is relevant
-Identifying correlations between different factors of the
microenvironment
Product Development
-Pinpointing the needs of the end user
-Designing a product that is aesthetically pleasing to the visual and
emotional senses of the target market
Review Initial Line:
-Develop Prototype- Sketch
Develop a Color Board: 2010 Forecast- Online
-Inspiration/Them/Photos
-Names for Colors/Shades/Tints/Tones
-Palette of 6-7
III. Data Interpretation
We can now connect the macro-and micro-environments from the past and the present into a written synthesis. The final conclusion of the Butler Bag line of 2010 will reflect the research through the colors, fabrics, designs, and price points that the target market will embrace. This information will be due November 14th.
-Combine macro and micro environment
-Forecasting the Butler Bag line of 2010
-Testing the forecast
Friday, October 17, 2008
Tuesday, October 14, 2008
Observations
I went to the Moscow mall to do some research on consumers. My first stop was at Macy's where I asked the sales person to point out some purses that were top sellers and others that didn't sell as well. She quickly pointed out Fossil as being the #1 brand, mentioning that they were the most purchased and least returned. The Fossil bags she pointed out were made of neutral-colored leather and most had two straps. I also learned that many customers loved the Lucky purses, but rarely bought them. My first thought was, "check the price tag." As I suspected the Lucky purses were over $100, while the Fossil bags were $30-$60.
My second finding came from talking a middle-aged woman customer who was shopping for a purse. She was looking for a smaller purse because she complained that the current trend of large bags are a hassle getting in and out of the car. She also prefered having a bag with compartments.
My second finding came from talking a middle-aged woman customer who was shopping for a purse. She was looking for a smaller purse because she complained that the current trend of large bags are a hassle getting in and out of the car. She also prefered having a bag with compartments.
My third discovery was made at Maurices. There was a bag on display that a customer had designed and won the purse competition that the company had sponsored. It was interesting to see what bag had won since obviously the company had done research on what is popular. However, when I asked the sales lady how the customers had responded to the bag, she did not give an enthusiastic response. As shown in the pictures below, the design is quite boxy. This differs from the masses of oversized or pouch like bags that dominate the market. Perhaps the judges of the competition are aware of a growing trend...?
Monday, October 13, 2008
The Minimalistic 1994
Wear Cu-Tees to Save Lives by Willette Francis
Betcha didn’t know wearing a polo shirt could save lives. I’m not talking about any old polo shirt, so don’t even go searching your closet for that sweet little crocodile (or is it an alligator?). I’m talking about the Fashion Targets Breast Cancer polo designed by Ralph Lauren for the Fashion Targets Breast Cancer campaign.
The Council of Fashion Designers of America began the FTBC campaign in 1994 as the fashion industry’s response to breast cancer. The initiative has created public awareness and continues to support breast cancer research, education, screening and patient care. This year, Fashion Targets Breast Cancer has teamed up with Ralph Lauren to design a polo shirt that raises money for the cause in addition to making fashionistas for the cause look cute. The polo shirt, available for $75.00 exclusively at Net-A-Porter.com, will be the first item to launch the global retail partnership. Sixty-five dollars (close to 90%) of each purchase will be donated to Fashion Targets Breast Cancer Worldwide to support local breast cancer charities around the world. Since the inception of the program, Fashion Targets Breast Cancer has raised over 40 million dollars for breast cancer charities in 13 countries.
In the upcoming months, the website will feature limited-edition merchandise by other internationally renowned designers, all available at the “FTBC store” on the Net-A-Porter website. In another partnership to raise funds and awareness, look for a quilted ballet slipper with the FTBC bull’s-eye logo inside from Scoop beginning in October. Currently, Scoop offers a different style flat that has raised over $30,000 since 2006 available at select Scoop boutiques.
For more information, go to http://www.fashiontargetsbreastcancer.org/ and http://www.net-a-porter.com/ to purchase a polo (available in white and neon blue, green, red and yellow) to support this emergent problem that affects nearly 1.5 million women annually. Show some love for your fellow sisters, now.
www.beautynewsny.com
Models wear matching purple,orange and fuschia dou...
NEW YORK, UNITED STATES: Models wear matching purple,orange and fuschia double coats during the Bill Blass Fall 1994 fashion collection, 08 April 1994, in New York. The shows will run through 13 April. (Photo credit should read TIMOTHY CLARY/AFP/Getty Images) 
Models wears matching purple and green plaid coat...
NEW YORK, UNITED STATES: Models wears matching purple and green plaid coats during the Wellman Fall 1994 fashion collection, 10 April 1994. All the outfits were made from Fortrel EcoSpun, a fiber made from 100% recycled plastic bottles. (Photo credit should read TIMOTHY CLARY/AFP/Getty Images) 
Culture (1994)
Rituals
Winter Olympics Popular With Viewers
Zoglin, Richard. "The Olympics That Came In From the Cold." Time 143.10(Mar1994): 65. Academic Search Complete. Terrell Lib., Washington State University. 13 Oct. 2008 http://ntserver1.wsulibs.wsu.edu.
The 1994 winter Olympic games in Norway drew a larger audience than any previous games. Ratings had been struggling for a number of years with the Olympics. But prime-time viewership nearly doubled between these 1994 Olympics and the previous 1992 summer games. Though the events were canned, viewers were kept at the edge of their seats. In fact, 48.5% of all American households tuned-in for the women's short ice skating program. Editing was provided to enhance dramatic effect, adding suspense and interest. For the first time in many years, Americans found heroes in the games. Americans watched, in awe, as countless Americans took gold at these winter Olympics.
Woodstock Makes a Comeback
Morse, Steve. "Woodstock '94 is BIG." The Boston Globe (June1994): 8B. LexisNexis Academic. Terrell Lib., Washington State University. 13 Oct. 2008 http://ntserver1.wsulibs.wsu.edu.
Woodstock 1994, designed to commemorate the original festival, was larger than anyone could have anticipated. Making between $25- and $30-million,
Woodstock spanned two stage venues a half-mile apart, each more than 100 acres in size. It also had 600 shuttle buses, two 52-bed mobile hospitals, 425 doctors and nurses, and an on-site newspaper. This 1994 event was too large to be held at the original location: Bethel. The legend of Woodstock 1969 was cause for such an overproduction the second time around. The 'Surreal Field' was a tent village built between the two stage venues so that participants did not have to leave throughout the weekend. Interestingly, no alcohol could be consumed or sold during the festival. Later, the concert series could be bought on pay-per-view. And although it was a cultural tradition with a strong legacy, Woodstock 1994 could not quite capture the momentum of Woodstock 1969. Society and social upheavals were very different. In 1969, concert-goers were interested in not only the music, but the message as well.
Winter Olympics Popular With Viewers
Zoglin, Richard. "The Olympics That Came In From the Cold." Time 143.10(Mar1994): 65. Academic Search Complete. Terrell Lib., Washington State University. 13 Oct. 2008 http://ntserver1.wsulibs.wsu.edu.
The 1994 winter Olympic games in Norway drew a larger audience than any previous games. Ratings had been struggling for a number of years with the Olympics. But prime-time viewership nearly doubled between these 1994 Olympics and the previous 1992 summer games. Though the events were canned, viewers were kept at the edge of their seats. In fact, 48.5% of all American households tuned-in for the women's short ice skating program. Editing was provided to enhance dramatic effect, adding suspense and interest. For the first time in many years, Americans found heroes in the games. Americans watched, in awe, as countless Americans took gold at these winter Olympics.
Woodstock Makes a Comeback
Morse, Steve. "Woodstock '94 is BIG." The Boston Globe (June1994): 8B. LexisNexis Academic. Terrell Lib., Washington State University. 13 Oct. 2008 http://ntserver1.wsulibs.wsu.edu.
Woodstock 1994, designed to commemorate the original festival, was larger than anyone could have anticipated. Making between $25- and $30-million,
Woodstock spanned two stage venues a half-mile apart, each more than 100 acres in size. It also had 600 shuttle buses, two 52-bed mobile hospitals, 425 doctors and nurses, and an on-site newspaper. This 1994 event was too large to be held at the original location: Bethel. The legend of Woodstock 1969 was cause for such an overproduction the second time around. The 'Surreal Field' was a tent village built between the two stage venues so that participants did not have to leave throughout the weekend. Interestingly, no alcohol could be consumed or sold during the festival. Later, the concert series could be bought on pay-per-view. And although it was a cultural tradition with a strong legacy, Woodstock 1994 could not quite capture the momentum of Woodstock 1969. Society and social upheavals were very different. In 1969, concert-goers were interested in not only the music, but the message as well.Culture (1994)
Values
O.J. Simpson Arrested
McCarthy, Phillip. "Live On TV, An American Hero Falls From Grace." Sydney Morning Herald. 20 June 1994. LexisNexis Academic. Terrell Lib., Washington State University. 12 Oct. 2008 http://ntserver.wsulibs.wsu.edu.
O.J. Simpson, considered one of America's greatest football stars, found himself battling both the nation and its law during the summer of 1994. One weekend in late June, Simpson was charged with the
murder of his ex-wife Nicole Brown Simpson and her friend Ronald Goldman. But before they could arrest him, Simpson fled the scene. A car chase ensued; the five-hour extravaganza videotaped by news helicopters and broadcast nationwide. Americans were glued to their television sets, watching the American hero's life unravel. He was often considered not only a hero on the football field, but a role model for all young African-Americans. Upon his capture, Simpson was sent to a maximum-security prison to await trial. Lawyers pleaded innocent by means of temporary insanity. The 1994 murder case was one of the most watched events in American history. Americans were both appalled and fascinated with the crime, Simpson's attempt to flee, and the proceeding trial. It became a national obsession.
Supreme Court Limits Abortion Protests
Hall, Mimi, and Tony Maruo. "Abortion Clinics Win Protection / 'Protest-Free Zones' Ok'd By High Court." USA Today(Jul1994): 3A. LexisNexis Academic. Terrell Lib., Washington State University. 12 Oct. 2008 http://ntserver1.wsulibs.wsu.edu.
The supreme court ruled that abortion clinics had the right to "protest-free zones" outside of their buildings, keeping aggravated antiabortion protesters from blocking patient access. The court said that the 36-foot bugger was sufficient under the constitutional First Amendment. Some protesters were adamant that the ruling would be defied, however. It was intended that the Supreme Court ruling would help women exercise their right to an abortion by keeping unruly protesters from frightening, or even physically harming, them. Violent protests caused some women to turn away from needed abortions and a few dozen doctors to quit. President Clinton also signed the Freedom of Access to Clinic Entrances bill which solidified the Supreme Court rule. Questions were raised about the 36-foot barrier, believing that in some location that could seem like miles away. Others were nervous that it would place further restrictions on free speech. In general, the court ruling was determined so that protesters were free to speak and believe what they wished, but must protest with discretion as to not take it too far.
Puga, Ana. "Court OK's Limits on Antiabortion Protesters." The Boston Globe. 1 July 1994. LexisNexis Academic. Terrell Lib., Washington State University. 12 Oct. 2008 http://ntserver1.wsulibs.wsu.edu.
A Florida state judge determined that protesters had to demonstrate quietly as well as 36-feet from the entrance of a local abortion clinic. The ruling was taken to the Supreme Court where it was decided that this judge was not in violation of any constitutional rights. The high court did rule, however, that a 300-foot limit from both the clinic and homes of clinic staff was unnecessary and illegal. Forty abortion clinics nationwide would benefit from this ruling as they were in court battles of their own. Threats, bombings, and shootings were amongst the issues facing abortion clinics. Surgery and recovery periods are burdened when noise and violence become issues, Supreme Court judges decided. Women have the legal right to an abortion and should not be hindered by extremist antiabortion protesters. The vote was 6-3 in favor of passing the rule. Opposing judges felt it hindered free speech. Antiabortion groups felt betrayed by the Supreme Court while abortion rights activists were elated.
O.J. Simpson Arrested
McCarthy, Phillip. "Live On TV, An American Hero Falls From Grace." Sydney Morning Herald. 20 June 1994. LexisNexis Academic. Terrell Lib., Washington State University. 12 Oct. 2008 http://ntserver.wsulibs.wsu.edu.
O.J. Simpson, considered one of America's greatest football stars, found himself battling both the nation and its law during the summer of 1994. One weekend in late June, Simpson was charged with the
murder of his ex-wife Nicole Brown Simpson and her friend Ronald Goldman. But before they could arrest him, Simpson fled the scene. A car chase ensued; the five-hour extravaganza videotaped by news helicopters and broadcast nationwide. Americans were glued to their television sets, watching the American hero's life unravel. He was often considered not only a hero on the football field, but a role model for all young African-Americans. Upon his capture, Simpson was sent to a maximum-security prison to await trial. Lawyers pleaded innocent by means of temporary insanity. The 1994 murder case was one of the most watched events in American history. Americans were both appalled and fascinated with the crime, Simpson's attempt to flee, and the proceeding trial. It became a national obsession.Supreme Court Limits Abortion Protests
Hall, Mimi, and Tony Maruo. "Abortion Clinics Win Protection / 'Protest-Free Zones' Ok'd By High Court." USA Today(Jul1994): 3A. LexisNexis Academic. Terrell Lib., Washington State University. 12 Oct. 2008 http://ntserver1.wsulibs.wsu.edu.
The supreme court ruled that abortion clinics had the right to "protest-free zones" outside of their buildings, keeping aggravated antiabortion protesters from blocking patient access. The court said that the 36-foot bugger was sufficient under the constitutional First Amendment. Some protesters were adamant that the ruling would be defied, however. It was intended that the Supreme Court ruling would help women exercise their right to an abortion by keeping unruly protesters from frightening, or even physically harming, them. Violent protests caused some women to turn away from needed abortions and a few dozen doctors to quit. President Clinton also signed the Freedom of Access to Clinic Entrances bill which solidified the Supreme Court rule. Questions were raised about the 36-foot barrier, believing that in some location that could seem like miles away. Others were nervous that it would place further restrictions on free speech. In general, the court ruling was determined so that protesters were free to speak and believe what they wished, but must protest with discretion as to not take it too far.
Puga, Ana. "Court OK's Limits on Antiabortion Protesters." The Boston Globe. 1 July 1994. LexisNexis Academic. Terrell Lib., Washington State University. 12 Oct. 2008 http://ntserver1.wsulibs.wsu.edu.
A Florida state judge determined that protesters had to demonstrate quietly as well as 36-feet from the entrance of a local abortion clinic. The ruling was taken to the Supreme Court where it was decided that this judge was not in violation of any constitutional rights. The high court did rule, however, that a 300-foot limit from both the clinic and homes of clinic staff was unnecessary and illegal. Forty abortion clinics nationwide would benefit from this ruling as they were in court battles of their own. Threats, bombings, and shootings were amongst the issues facing abortion clinics. Surgery and recovery periods are burdened when noise and violence become issues, Supreme Court judges decided. Women have the legal right to an abortion and should not be hindered by extremist antiabortion protesters. The vote was 6-3 in favor of passing the rule. Opposing judges felt it hindered free speech. Antiabortion groups felt betrayed by the Supreme Court while abortion rights activists were elated.
Sunday, October 12, 2008
Aging Baby Boomers want Practical over Fashionable
Fashion Relearns Its Darwin: Be Adaptable or Be Extinct
By: Constance C. R. White and Jennifer Steinhauer
Fashion Relearns Its Darwin: Be Adaptable or Be Extinct
The fashion business has been slow to recognize the changes in many American women's attitudes toward clothes. Women, particularly aging baby boomers, have recently wanted something less extreme -- clothes that were stylish yet practical enough to wear at the office, a business dinner and a P.T.A. meeting. And if they don't find what they want, they are happy to spend their money on things that now seem far more worthwhile, from vacations to home furnishings to plastic surgery. During the early 90’s many designers that failed to see the changes in women’s fashion simply went out of business from lack of sales. Some caulities were I. Magnin, Petrie Stores and Merry-Go-Round. Perry Ellis and Adrienne Vittadini, two other well-known American sportswear labels, also shut down their designer businesses.
Growth stalled at companies that were leaders in career apparel, like Liz Claiborne and Leslie Fay.
And stores that once seemed invulnerable -- Ann Taylor Stores, Charivari, the Limited and Casual Corner, among them -- are deeply troubled. Women's apparel stores had their worst Christmas in nearly a decade in 1995.
But other retailers, including Searle, the Gap, Target Stores and Sears, Roebuck, have found ways to endear themselves to the female shopper, with an assortment of more practical clothes, reasonable prices and more convenient layouts.
A number of the most promising designers -- all creating expensive fashions, often formal career clothes -- have been forced out of business since 1990. The list includes Charlotte Neuville, Christian Francis Roth, Gordon Henderson, Stephen Sprouse, Mary Ann Restivo, Eleanor Brenner, Gloria Sachs and Carolyne Roehm.
''In the late 80's and early 90's, the industry didn't realize it could all come to an end,'' Mr. Mori said. ''People got wise to the fact that their lives didn't revolve around the way they dressed. Fashion didn't realize what was happening. We found ourselves with overdone fashions.''
But with the change in fashion came came dozens of copycats that imitated hot sellers quickly and sometimes more cheaply.
Winners Letting Shoppers Dictate Style
A new crop of designers like Anna Sui, Tommy Hilfiger, Cynthia Rowley and Max Azria's BCBG are creating fashion houses offering more casual styles that cost from $50 for a knit top to $400 for a jacket, a sharp departure from the current sovereigns of fashion, who built their kingdoms selling $2,000 suits.
A moderate resurgence of luxury goods like handbags, jewelry and perfume has also helped sales at upscale department stores like Neiman Marcus and Saks.
But many retailers are succeeding also by recognizing that the female shopper has changed, and the stores have begun offering a more appealing mix of merchandise, lower prices and an atmosphere friendlier to shop in.
One standout is the Gap. Once a purveyor of very casual fashions that seemed most appropriate for a college class -- striped T-shirts, sweatshirts, loose jeans -- the Gap began offering casual but much more fashionable separates.
Sears, Roebuck is perhaps the best example of a mainstream, moderate-priced retailer that has responded to three of its customers' desires: affordable work-and-weekend dressing, snazzily packaged cosmetics and a better-organized store.
Target Stores, owned by the Dayton Hudson Corporation, is a winner here. Target takes a look from the Milan runway and, rather than trying to cheaply emulate it, translates it into something hip and wearable.
By: Constance C. R. White and Jennifer Steinhauer
Fashion Relearns Its Darwin: Be Adaptable or Be Extinct
The fashion business has been slow to recognize the changes in many American women's attitudes toward clothes. Women, particularly aging baby boomers, have recently wanted something less extreme -- clothes that were stylish yet practical enough to wear at the office, a business dinner and a P.T.A. meeting. And if they don't find what they want, they are happy to spend their money on things that now seem far more worthwhile, from vacations to home furnishings to plastic surgery. During the early 90’s many designers that failed to see the changes in women’s fashion simply went out of business from lack of sales. Some caulities were I. Magnin, Petrie Stores and Merry-Go-Round. Perry Ellis and Adrienne Vittadini, two other well-known American sportswear labels, also shut down their designer businesses.
Growth stalled at companies that were leaders in career apparel, like Liz Claiborne and Leslie Fay.
And stores that once seemed invulnerable -- Ann Taylor Stores, Charivari, the Limited and Casual Corner, among them -- are deeply troubled. Women's apparel stores had their worst Christmas in nearly a decade in 1995.
But other retailers, including Searle, the Gap, Target Stores and Sears, Roebuck, have found ways to endear themselves to the female shopper, with an assortment of more practical clothes, reasonable prices and more convenient layouts.
A number of the most promising designers -- all creating expensive fashions, often formal career clothes -- have been forced out of business since 1990. The list includes Charlotte Neuville, Christian Francis Roth, Gordon Henderson, Stephen Sprouse, Mary Ann Restivo, Eleanor Brenner, Gloria Sachs and Carolyne Roehm.
''In the late 80's and early 90's, the industry didn't realize it could all come to an end,'' Mr. Mori said. ''People got wise to the fact that their lives didn't revolve around the way they dressed. Fashion didn't realize what was happening. We found ourselves with overdone fashions.''
But with the change in fashion came came dozens of copycats that imitated hot sellers quickly and sometimes more cheaply.
Winners Letting Shoppers Dictate Style
A new crop of designers like Anna Sui, Tommy Hilfiger, Cynthia Rowley and Max Azria's BCBG are creating fashion houses offering more casual styles that cost from $50 for a knit top to $400 for a jacket, a sharp departure from the current sovereigns of fashion, who built their kingdoms selling $2,000 suits.
A moderate resurgence of luxury goods like handbags, jewelry and perfume has also helped sales at upscale department stores like Neiman Marcus and Saks.
But many retailers are succeeding also by recognizing that the female shopper has changed, and the stores have begun offering a more appealing mix of merchandise, lower prices and an atmosphere friendlier to shop in.
One standout is the Gap. Once a purveyor of very casual fashions that seemed most appropriate for a college class -- striped T-shirts, sweatshirts, loose jeans -- the Gap began offering casual but much more fashionable separates.
Sears, Roebuck is perhaps the best example of a mainstream, moderate-priced retailer that has responded to three of its customers' desires: affordable work-and-weekend dressing, snazzily packaged cosmetics and a better-organized store.
Target Stores, owned by the Dayton Hudson Corporation, is a winner here. Target takes a look from the Milan runway and, rather than trying to cheaply emulate it, translates it into something hip and wearable.
Getting to know Tonya Hawkes the designer
Bag Lady -- Seattle-Area Native's Success Designing Handbags In New York City Is The Result Of Long Hours, Hard Work And Dedication
By Robin Updike
In 1994 Tonya Hawkes was a successful bag designer. The seattle native finally find her place after working all around world. She is most known for her creative shapes she uses in her bags.
Hawkes says she is greatly admired the top innovative designers of that time such as Issey Miyake, Isaac Mizrahi, John Galliano, Romeo Gigli and her top boss, Donna Karan.
Hawkes was one of two handbag designers for DKNY, Donna Karan's highly successful bridge label that includes a full line of accessories. Though her name wasnt on the bags she designed, some of her signature touches included innovative hardware that she designs herself - one of the backpacks she created for spring closes with a tiny, silver-toned clothespin - and shapes not traditionally associated with fashion handbags and totes. Another of her spring totes was a denim tool bag with a wealth of accordion pockets suggestive of the useful pouch pockets built into work belts for gardeners.
"I try new shapes all the time," says Hawkes. "I like to mix fashion with function and I always have ideas. I do have a very strong imagination."
Hawks put in about 55 hours a week designing bags, though she wasn’t complaining: "I love the satisfaction of the models at Bryant Park bookin' out on the runway with my bags," she says referring to the seasonal fashion shows for the fashion media and store executives.
By Robin Updike
In 1994 Tonya Hawkes was a successful bag designer. The seattle native finally find her place after working all around world. She is most known for her creative shapes she uses in her bags.
Hawkes says she is greatly admired the top innovative designers of that time such as Issey Miyake, Isaac Mizrahi, John Galliano, Romeo Gigli and her top boss, Donna Karan.
Hawkes was one of two handbag designers for DKNY, Donna Karan's highly successful bridge label that includes a full line of accessories. Though her name wasnt on the bags she designed, some of her signature touches included innovative hardware that she designs herself - one of the backpacks she created for spring closes with a tiny, silver-toned clothespin - and shapes not traditionally associated with fashion handbags and totes. Another of her spring totes was a denim tool bag with a wealth of accordion pockets suggestive of the useful pouch pockets built into work belts for gardeners.
"I try new shapes all the time," says Hawkes. "I like to mix fashion with function and I always have ideas. I do have a very strong imagination."
Hawks put in about 55 hours a week designing bags, though she wasn’t complaining: "I love the satisfaction of the models at Bryant Park bookin' out on the runway with my bags," she says referring to the seasonal fashion shows for the fashion media and store executives.
The 90's
1990 Events
- After a number of years fighting between Iran and Iraq , Saddam Hussein needed additional funds and invaded neighboring oil rich Kuwait, The UN showed it's strength and a coalition force fully backed by the United Nations first bombed and then a month later mounted a ground attack to send the Iraq army back to Iraq and retook possession of Kuwait . ( This was known as The Gulf War )
- In Rwanda and other countries in Africa including Zaire Ethnic Conflict between the majority Hutu and minority Tutsi caused upwards of the death of 500,000
- In the early 90's from 1990 - 1995 many in the UK were effected by the boom in house prices coming to an end and house prices falling which left many with negative equity. House prices suffered sharp falls, particularly in southern Britain. The causes for house prices falling were due to a number of factors including, high interest rates, 1990 an inflation rate of over 10%, and the previous house price boom making many believe that property prices would continue to be the best form of investment and borrowers ending up with mortgage payments that were difficult to service.
- The 90's saw a world wide increase of the use, production, and smuggling of the drug trade, with the drugs becoming more addictive and destructive. Many initiatives were tried to stop the growth and production but at this point in time it is still an increasing problem in our society . Possibly still the best chance of stemming the growth is through education .
Technology in the 90's
- The 90's saw the growth of the World Wide Web and the Personal Computer PC, In 1991 when the WWW first became available for the public it grew dramatically with users multiplying at the rate of about 3500 times a year , by the year 2000 there were an estimated 295 million users on the Internet. This in turn caused a continuing revolution in communication and business.
- Cloning is the ability to clone one animal from the cell of another animal. A sheep later called Dolly which was cloned from the cell of an adult Ewe and was fused with an unfertilized egg cell from which the nucleic DNA had been removed.
Popular Culture of the 90's
- Seinfeld – which has often been voted as the best show in the history of television – began and ended its nine seasons during the 1990s. In a way, Seinfeld redefined the sitcom genre by its seemingly pointless plo
ts and unwavering characters. - Television in the 1990s also created a great deal of controversy. Beavis and Butthead – an animated program on MTV – was blamed for a young boy burning down his family’s mobile home. South Park also continued to push the envelope with child characters who were sassy and rebellious against their parents and teachers
- Children also benefited from the available programs of the 1990s. The Tiny Toons Adventures was a different take on the characters made popular by the Looney Toons. The Animaniacs, Family Guy, and King of the Hill also redefined animated television with wittier dialogue that was meant to entertain adults while still being appealing for children to watch.
Toys From the 90's
- Roller blades saw a particularly heavy rush in the early 90s after their creation in 1990. Similar to skateboards, roller blades found mass appeal very quickly, growing beyond the bounds of simple children’s toys.
- Beanie Babies were such an incredible craze that the prospect of children owning them soon died away because of the prices they garnered, induced by their rarity and mass demand.
- Tickle Me Elmo hit the kinds of epic mass appeal for children that Cabbage Patch Kids did before it, selling out weeks before Christmas, and today the descendants of Elmo are still alive and kicking (and still hard to find).
90's Sports Heros
- A very famous athlete in the 90's was Michael Jordan. Michael Jordan was a famous basketball player who played for the Chicago Bulls. He retired from playing the sport in 1998. Michael now lives in a big house with his wife and three kids. In his backyard he has his own golf course which he also plays.
- Two of the most famous sports heroes in the 90's were Mark McQwire and Sammy Sosa. Mark and Sammy are famous baseball players. They plaed against eachother in many games as they were fighting for the same title: "Most Home Runns Ever In One Season." McGwire reached 62 home runs first, beating Roger Maris's record of 61.
- Wayne Gretzky, known as the "Great One," was a record breaking hockey player. He played for the Edmonton Oilers, Los Angeles Kings, St. Louis, then retired from the New York Rangers. He was voted the National Hockey League "Most Valuable Player" nine different times and the league's leading scorer ten times. He holds 61 records in hockey. Gretzky scored more goals in one season than any other player. He put up his stick in 1999, retiring as a true legend.
- Finally, Tiger Woods continues to amaze all golf athletes and spectators with his magnificent shots. He began breaking and setting many golf records at the young age of eighteen. He is still a champion of golf today.
Saturday, October 11, 2008
1994 Consumer Demographics: Wealth
In the Table of Mean and Median Net Worth there is steady increase in net worth from 1962 until the 1990s. The 90s starts a trend of decreasing net worth.
In the Table of Total Net Worth Held by Position in the Wealth Distribution, the data shows that there is a inequality of wealth because there is an upward trend of the share of total wealth by the top 1% of wealth holders.
Resource: Annual Review of SociologyVol. 26: 63-81 (Volume publication date August 2000) (doi:10.1146/annurev.soc.26.1.63)
In the Table of Total Net Worth Held by Position in the Wealth Distribution, the data shows that there is a inequality of wealth because there is an upward trend of the share of total wealth by the top 1% of wealth holders.
Resource: Annual Review of SociologyVol. 26: 63-81 (Volume publication date August 2000) (doi:10.1146/annurev.soc.26.1.63)
Consumers' Motivations
This table shows what makes a brand or product considered "luxury" in the minds of consumers. If Butler Bag's new line is to continue to be perceived as a luxury line, it is important to that we use this as a standard for upholding the current image. People aren't going to pay high-end prices unless they perceive the bag to have more value than just functionality. They may desire it because of the status symbol, uniqueness, quality, social connections, or emotional satisfaction.
Resource: http://www.amsreview.org/articles/vigneron01-1999.pdf
Tuesday, October 7, 2008
Demographics and Geographics (1994)
According to the National Association of Home Builders, the median family income in the U.S. was $39,700 and the median home price was $112,000. The housing opportunity index indicated that there were favorable opportunities in the midwest and south, while the west and northeast dominated the least affordable conditions. However, the median incomes in the west and northeast were also much higher. This means the coasts provide a higher market for luxury goods. Also, if the jobs are higher paying on the west and east coasts, then the consumers probably have needs pertaining to luxury goods and leisure.
Source: "Housing Opportunity: Where Can You Afford?" on the Academic Source Complete database
Source: "Housing Opportunity: Where Can You Afford?" on the Academic Source Complete database
Culture (1994)
Shared Beliefs
Kurt Cobain Suicide Influences a Generation
Blumenfeld, Laura. "The Suicide That Spoke To a Generation; For Fans of Nirvana Singer Kurt Cobain, It's a World of Anger and Anxiety." The Washington Post (Apr1994): B1. LexisNexis Academic. Terrell Lib., Washington State University. 7 Oct. 2008 http://ntserver1.wsulibs.wsu.edu.
Genera
tion X was one of angst and desperation. The suicide of Kurt Cobain in April of 1994 spoke directly to them. Cobain, apparently, understood the turmoils teens faced. Some said that they should be called the "Angry Generation". Nirvana's music was the only thing that got their message across. Nirvana, unlike anything else, understood them. Like Cobain, these restless teens excessively worried about life's potential and unexpected problems: jobs, relationships, disease, poverty. Cobain's legacy seemed to be synonymous with his death. In leaving this world, he left a message to his fans that escape was necessary. Generation X felt desperation and isolation, their thoughts exemplified by Cobain's suicide.
Delvaux, Martine. "The Exit of a Generation: The 'Whatever' Philosophy." Midwest Quarterly 40.2(1999): 171-186. Academic Search Complete. Terrell Lib., Washington State University. 7 Oct. 2008 http://ntserver1.wsulibs.wsu.edu.
Kurt Cobain, with all his misery, seemed to be the icon of Generation X. They were a group of youth who wanted something to care about, but seemed to be lost to the world. A mixed-up jumble of passion and desperation. It was as if they had no true direction in their lives. Cobain symbolized a life of isolation, deprived of happiness. This appealed to Generation X who thought themselves to be in the same situation. They were a dark, unmotivated group of individuals. It seemed angst would be their defining quality; unable or unwilling to do anything about it. Cobain's suicide has been considered the "bullet that shot through a generation". He became a legend with his suicide. A violent, disturbed idea that Generation X gave tribute to.
Kurt Cobain Suicide Influences a Generation
Blumenfeld, Laura. "The Suicide That Spoke To a Generation; For Fans of Nirvana Singer Kurt Cobain, It's a World of Anger and Anxiety." The Washington Post (Apr1994): B1. LexisNexis Academic. Terrell Lib., Washington State University. 7 Oct. 2008 http://ntserver1.wsulibs.wsu.edu.
Genera
tion X was one of angst and desperation. The suicide of Kurt Cobain in April of 1994 spoke directly to them. Cobain, apparently, understood the turmoils teens faced. Some said that they should be called the "Angry Generation". Nirvana's music was the only thing that got their message across. Nirvana, unlike anything else, understood them. Like Cobain, these restless teens excessively worried about life's potential and unexpected problems: jobs, relationships, disease, poverty. Cobain's legacy seemed to be synonymous with his death. In leaving this world, he left a message to his fans that escape was necessary. Generation X felt desperation and isolation, their thoughts exemplified by Cobain's suicide.Delvaux, Martine. "The Exit of a Generation: The 'Whatever' Philosophy." Midwest Quarterly 40.2(1999): 171-186. Academic Search Complete. Terrell Lib., Washington State University. 7 Oct. 2008 http://ntserver1.wsulibs.wsu.edu.
Kurt Cobain, with all his misery, seemed to be the icon of Generation X. They were a group of youth who wanted something to care about, but seemed to be lost to the world. A mixed-up jumble of passion and desperation. It was as if they had no true direction in their lives. Cobain symbolized a life of isolation, deprived of happiness. This appealed to Generation X who thought themselves to be in the same situation. They were a dark, unmotivated group of individuals. It seemed angst would be their defining quality; unable or unwilling to do anything about it. Cobain's suicide has been considered the "bullet that shot through a generation". He became a legend with his suicide. A violent, disturbed idea that Generation X gave tribute to.
Color Fashion Mood Boards for Autumn
2008
Reds/Oranges Fashion Mood BoardThe main fashion trends for Autumn 2008/9 hinge on a good strong fashion color palette, which is rich and earthy. Such beautiful hues mean there is no better time to buy winter coats in colors that suit every complexion.
Fiery red with the tone which is found only on the ripest tomatoes is one of the more joyful new autumn fashion trends for colors of 2008. Red is a base for footwear, shoes and handbags as well as leather, satin and folkloric rose embroidery. It's perfect for party dresses to wear in the holiday season and looks wonderful when set against ruby red gemstones, garnets or Swarovski crystals.
Purple Aubergines Mood Board
The main colors for autumn concentrate on rich moody hues. In 2008 we are seeing the berry tones of reds and damson infused purples, plus the Renaissance artist palette of raw umber. Tones of red and purple are often paired together to create a vibrant color scheme that sings 'look at me'. Jewel colors also mean gems like amethyst, tanzanite and iolite make perfect accessories to lift garments in these colors .
Inky Blues Mood Board The blues are rich, and range from blue black ink, royal sapphire, iris, and deepest kingfisher teal to soft turquoise. The glorious blue stone earrings shown centre below are from Dior.
Sea Greens Mood BoardJewels such as emerald are a strong influence in the green range of fashion mood boards. You will also see turquoise and teal merge with sea green, at the softer end of the tonal range are watery citrus greens and yellow toned olives and avocado greens
Apricot Golds Fashion Mood BoardThe golden apricot fashion mood boards feature citrus greens, melt creamy banana, and rust. Animal skin prints highlight the importance of the rich ginger and tortoise tones. This season watch out for shoes and bags in golden toned leopard prints. To find out more about the different exotic skin types see the page on animal fashion trends.
Winter White Cream, Taupe & Cocoa Mood BoardThe classic fashion mood board for winter features light shades of tangerine orange and crushed brown sugars. What you also get is a warm earthy palette that soon meets cappuccino, taupes and pink based cocoa. As winter is the coldest season, these colors often are so watered down and pastel they become a tint of winter white.
Source: http://www.fashion-era.com/trends_2009/moodboards-colour-autumn-fashion-2008.htm
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