1994 vs. 2008

Images above: 1994 vs. 2008 (respectively)
Color palette used and overall silhouettes are almost identical.
*wwdfashion.com

"NEW" TECHNOLOGY of 1994:

Article: Ideas & Trends; The Chip on Intel's Shoulder

By JOHN MARKOFF

Published: December 18, 1994

Interpretation:

New York Times newspaper headlines the latest technology's flaw for the year 1994. This "Pentium microprocessor chip", IBM has been labeled as unsafe and faces thousands of uproars and lawsuits between consumers. People began to question Intel's corporate culture because of their 'righteous attitude', "We're better than everyone else and what we do is right and we never make mistakes" and consumers looked more toward the Apple. In short, the Intel chip error brought upon an accumulation of hatred that consumers suddenly perceived Intel as an extremely unethical "military style" business.

http://query.nytimes.com/gst/fullpage.html?res=9A06EFDE1238F93BA25751C1A962958260

Nike extends Nike+ technology with new launch
WGSN NEWS TEAM 03.04.08

The latest development in the Nike+ line is to be launched on April 10, with the Nike+ SportBand opening up the technology to a wider audience.
The new Nike+ SportBand wristwatch links with a sensor in the Nike+ footwear, enabling runners to get real-time performance feedback with details such as distance, pace, time and calories burned.

http://www.nikeplus.com/

*I just wanted to demonstrate the advance in technology since 1994 through two key examples of past technology and what is going on in the present. Also, the image in the top corner is an example of the nike plus project and how there is a direct connection between the ipod and the nike shoe.

"ON THE MOVE" for 2008

Trend Report

Colors

Faux monochromes with flashy accents:

• Raspberry reds


• Burgundy


• Cool blues
• Purple


• Split pea

(to name a few)

Fabrics

• Basics-dense but light, textured fabrics
• Wools for jackets, cashmere broadcloth moleskin
• Thick, stretchy macro diagonal cottons
• anti-pollution/anti-radiation treatments/waterproof-breathable treatments
• double knits, double-face jerseys
• Simple or coated fleeces.
• Bonded, laminated fabrics, light soft shells, padded nylons.
• Free expression. Bands placed like color blocks. Printed or knitted disrupted stripes.
  Spontaneous graphics in prints, mix of writing and stripes, felt-tip and ball-point pen drawings, tags, typography, stencils.

Accessories

• Clip and go. Pouch bags for mobile phones, all-in-one "techno" bags.
  
• Flash dance. Dancer's legwarmers, socks with graphic motifs, ultra-supple shoes in color stripes.
  
• Color splash. Multicolor spray effects on canvas totes, gloves, pumps and trainers.
• All provided @ http://www.fashiontrendsetter.com