Strategic Plan

Group Name: Color for the Soul

Group Members: Laura Ward, Brianne Holden-Boushey, Lokelani Lee, Devin Hendrickson, Elizabeth Lange

Question: How do we capture the hidden momentum to develop innovative products for 2010?

Plan Outline:

Gather information for chosen categories:

Product Trends (Lokelani, Devin)

• colors
• apparel / styles
• textiles
• sports
• cars
• interior design
• architecture
• raw materials
• technology

End User (Elizabeth)

• consumer needs
• psychographics
• geographic
• behavioral
• demographics

Handbag and Accessory Industry (Jessica)

• companies
• sales data
• price points
• upcoming company strategies

Economics (Brianne)

• inflation
• recession
• employment

Culture (Laura)

• shared beliefs
• values
• rituals

Politics (Brianne)

• domestic
• international
• political movements
• elections

Society (Laura)

• lifestyles
• social movements

II. Analyze information to identify hidden current:

• find the gaps that drive innovation
• find the curve
• recognize patterns in collected data

III. Synthesis of information:

• compile information into one-page forecast
• summary of data
• use collected data to find dominant trend