Future Consumers, Lifestyles, and Online Communities

This was such an informative video on the consumers of the future. One theme that was repeated over and over was that companies need to connect with the consumers emotions. Because people behave irrationally under pressure and today's society is so impatient, their decisions will often be based off of how they feel. However because online communities are radically changing the way products are rated, it is vital that a company not only initially capture the customers emotions, but capture their passion by delivering on the promises your company has made. In addition, consumers don't want convergence of products and services, but rather divergence that meets real needs.